Apple was named in the category of "Other Research, Business and Policy Leaders" along with Marin Soljaci of the Massachusetts Institute of Technology and Robert Ghrist of the University of Illinois at Urbana-Champaign, and Vin de Silva, Pomona College.

Here's what Scientific American had to say about Apple: "the human impulse to cut the cord runs deep. Apple released the iPhone as an ultimate wireless interface, and people lined up to pay $600 for it. The handheld device combines all the functions of an advanced mobile phone with those of the latest iPod, thereby allowing users to wander freely while making phone calls, accessing the Web, sending text messages and e-mail, taking photographs, listening to music and watching videos. Although some earlier phones had offered many of these functions, the iPhone’s full-size “multi-touch” screen gave customers far more flexibility, including use of a standard keyboard for messaging, streaming of YouTube video and a visual list of voice mails—not to mention access to iTunes, by far the dominant online music source."