Elias Corporation CEO Bill Denk says version 2.0 offers a "thumb-friendly" interface. Most people traditionally hold the iPhone in one hand and tap with their thumb. Applists 2.0’s redesigned interface allows for ease of use with this "ultimate fat-finger," Denky says.

Applists.com 2.0 is also faster. When it debuted less than three months ago, there were fewer than a dozen applications for the iPhone. As the list of Applists apps started to grow, so did the time people had to wait for app icons to load. “We solved that problem in several ways, the biggest being the ability to type in a search box and quickly find the app they wanted," Denk says.

The update also has a BYOA (Bring Your Own Apps) feature. Since Applists’ initial launch, iPhone owners found and suggested apps, with recommendations submitted daily. The BYOA feature means people can add apps to their own free personal account instantly.

Another feature is the ability for friends to share their list of Applists posted apps and even their own BYOA apps, However, Applists doesn't publish personal names or even lists for the world to see.

There's also a new, patent-pending Sets feature. Sets are pre-created lists that can be added free to an iPhone or iPod touch account with a single tap. Fans of a specific pro sports team, for example, can add a set that provides one-tap access to the team roster, individual player stats, current team news, schedules and even a map to help direct them to their home stadium.

As with the original version, Applists 2.0 enables iPhone owners to use the Safari browser to add, update and modify their applists, which are instantly accessible when they pick up their iPhone.

Submissions are being taken for the "Macsimum Macworld San Francisco 2008 Coupon Book. Go [url=http://www.macsimumnews.com/index.php/archive/macsimum_mwsf_2008_coupon_book_coming_jan_2_2008]here[/url] for details.