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The move "could be the first step in resolving a format war that has kept confused consumers from rushing to buy new DVD players," the article says. Blockbuster has been renting both Blu-ray and HD DVD titles in 250 stores since late last year, and found that consumers were choosing Blu-ray titles more than 70 percent of the time.
â€œThe consumers are sending us a message. I canâ€™t ignore what Iâ€™m seeing,â€ Matthew Smith, senior vice president of merchandising at Blockbuster, told the Times. Blockbuster will continue to rent HD DVD titles in the original 250 locations and online, the company, which is based in Dallas, said.