Brightcove announces support for HTML5 -- and the iPad
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Brightcove announces support for HTML5 -- and the iPad

Brightcove, an online video platform, has announced the Brightcove Experience for HTML5, a framework for publishing and delivering interactive and advertising-supported web video experiences for HTML5-compatible devices.

The new platform solution, available free of charge to more than 1,000 Brightcove customers in 42 countries, will enable media companies and marketers around the world to expand the reach of their online video initiatives to consumer devices such as the iPad, iPhone and iPod touch, says Jeremy Allaire, Brightcove chairman and CEO. The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what their customers need to operate successful online video businesses, he adds.

The Brightcove Experience for HTML5 provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. Customers are using the Brightcove Experience for HTML5 today to build iPad-ready web sites, says Allaire. Over the course of this year, Brightcove will expand the Brightcove Experience for HTML5 to include full support for customization and branding of the player environment, advertising, analytics, social sharing, and other capabilities currently found in Brightcove experience solutions for other platforms.

Brightcove customers already taking advantage of the Brightcove Experience for HTML5 solution to produce iPad-ready websites include "The New York Times" and Time Inc. The New York Times Company is a Brightcove investor. For more information on the Brightcove Experience for HTML5, visit .

HTML5 is being developed as the next major revision of HTML (HyperText Markup Language), the core markup language of the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) started work on the specification in June 2004. HTML5 aims to reduce the need for proprietary plug-in-based rich Internet application (RIA) technologies such as Adobe Flash, Microsoft Silverlight, Apache Pivot, and Sun JavaFX.

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