ChangeWave: huge wave of iPad demand striking Amazon
TweetFollow Us on Twitter

ChangeWave: huge wave of iPad demand striking Amazon



A ChangeWave (http://www.changewave.com) survey of 3,171 consumers -- conducted in the aftermath of the January iPad announcement -- shows a huge wave of pre-launch demand for the iPad and offers key evidence that the Apple tablet will have a major impact on the e-Reader, laptop and home entertainment markets.

In particular, while a handful of e-Reader manufacturers – most prominently Amazon – clearly have a major head start, the survey findings show the iPad is poised to profoundly shake up this market. Among consumers who already own an eBook reader, the Amazon Kindle (68%) towers over its next closest rival, the Sony Reader (10%). But to gauge the potential impact of the iPad on this market, we asked eBook reader owners whether they would have purchased their current e-Reader if the Apple iPad had also been available.

One part of ChangeWave's survey asked "Now think back to when you purchased your eBook reader. If the Apple iPad tablet had been available at that time, which eBook reader do you think you would have purchased – your current eBook reader or the Apple iPad tablet?"

While nearly half (45%) of current eBook reader owners say they would have still bought their same device, better than one-in-four (27%) report they’d have bought the iPad if it had been available at the time of purchase.

But it’s when ChangeWave asked consumers about their planned eBook reader purchases over the next 90 days that the full extent of the Apple iPad’s impact on this marketplace becomes apparent. The survey shows the Apple iPad is now poised to capture a huge 40% of the e-Reader market going forward in the first 90 days after its launch. The Amazon Kindle ranks second in terms of future purchase share with 28%. Barnes and Noble Nook (6%) and Sony Reader (1%) are far back in third and fourth place respectively.

In other words, while the iPad launch is likely to strengthen overall ereader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don’t preemptively move quickly to upgrade their own e-Reader products.

The ChangeWave survey also focused on the overall potential market for the iPad among consumers. All survey respondents were presented a brief description of key features of the new Apple iPad tablet and then asked how likely they were to buy one when it becomes available. A total of 4% said they are "Very Likely" to buy the iPad, and 9% said "Somewhat Likely."

Before the launch of the iPhone, a ChangeWave survey found that a total of 3% said they were "Very Likely" to buy the iPhone, and 6% said "Somewhat Likely." In other words, the current pre-launch demand for the new iPad is greater than the pre-launch demand at a similar point in time for the original iPhone.

The ChangeWave Network is a group of 25,000 business, technology and medical professionals. ChangeWave surveys its members weekly on a range of business and consumer topics.

 
AAPL
$97.03
Apple Inc.
-0.16
GOOG
$593.35
Google Inc.
-2.63
MSFT
$44.40
Microsoft Corpora
-0.47
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

LEX Goes Free For One Day In Honor of Ne...
LEX Goes Free For One Day In Honor of New Update Posted by Jennifer Allen on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Thomas Was Alone Goes Universal, Slashes...
Thomas Was Alone Goes Universal, Slashes Price to $3.99 Posted by Ellis Spice on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meerkatz Challenge Review
Meerkatz Challenge Review By Jennifer Allen on July 24th, 2014 Our Rating: :: FONDLY PUZZLINGUniversal App - Designed for iPhone and iPad Cute and challenging, Meerkatz Challenge is a fun puzzle game, particularly for fans of Lemmings.   | Read more »
Book Your Appointment with F.E.A.R. this...
Book Your Appointment with F.E.A.R. | Read more »
It Came From Canada: Epic Skater
For all the hate that it gets for being a pastime for slackers, skateboarding really does require a lot of skill. All those flips and spins take real athleticism, and there’s all the jargon to memorize. Fortunately for us less extreme individuals, Epic Skater makes things a lot simpler by handling all that pesky “moving” business. We check out... | Read more »
Cultures Review
Cultures Review By Jennifer Allen on July 24th, 2014 Our Rating: :: SLOW-PACED EMPIRE BUILDINGiPad Only App - Designed for the iPad Cute it might seem, but Cultures is a bit too slow paced when it comes to those pesky timers to truly endear itself.   | Read more »
More Paintings Have Been Added to Paint...
More Paintings Have Been Added to Paint it Back! Posted by Jessica Fisher on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting narrative structure, and lackluster combat.   | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops.By the team that has brought you four separate apps featured by Apple, Matter is the newest... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.