ChangeWave: huge wave of iPad demand striking Amazon
TweetFollow Us on Twitter

ChangeWave: huge wave of iPad demand striking Amazon



A ChangeWave (http://www.changewave.com) survey of 3,171 consumers -- conducted in the aftermath of the January iPad announcement -- shows a huge wave of pre-launch demand for the iPad and offers key evidence that the Apple tablet will have a major impact on the e-Reader, laptop and home entertainment markets.

In particular, while a handful of e-Reader manufacturers – most prominently Amazon – clearly have a major head start, the survey findings show the iPad is poised to profoundly shake up this market. Among consumers who already own an eBook reader, the Amazon Kindle (68%) towers over its next closest rival, the Sony Reader (10%). But to gauge the potential impact of the iPad on this market, we asked eBook reader owners whether they would have purchased their current e-Reader if the Apple iPad had also been available.

One part of ChangeWave's survey asked "Now think back to when you purchased your eBook reader. If the Apple iPad tablet had been available at that time, which eBook reader do you think you would have purchased – your current eBook reader or the Apple iPad tablet?"

While nearly half (45%) of current eBook reader owners say they would have still bought their same device, better than one-in-four (27%) report they’d have bought the iPad if it had been available at the time of purchase.

But it’s when ChangeWave asked consumers about their planned eBook reader purchases over the next 90 days that the full extent of the Apple iPad’s impact on this marketplace becomes apparent. The survey shows the Apple iPad is now poised to capture a huge 40% of the e-Reader market going forward in the first 90 days after its launch. The Amazon Kindle ranks second in terms of future purchase share with 28%. Barnes and Noble Nook (6%) and Sony Reader (1%) are far back in third and fourth place respectively.

In other words, while the iPad launch is likely to strengthen overall ereader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don’t preemptively move quickly to upgrade their own e-Reader products.

The ChangeWave survey also focused on the overall potential market for the iPad among consumers. All survey respondents were presented a brief description of key features of the new Apple iPad tablet and then asked how likely they were to buy one when it becomes available. A total of 4% said they are "Very Likely" to buy the iPad, and 9% said "Somewhat Likely."

Before the launch of the iPhone, a ChangeWave survey found that a total of 3% said they were "Very Likely" to buy the iPhone, and 6% said "Somewhat Likely." In other words, the current pre-launch demand for the new iPad is greater than the pre-launch demand at a similar point in time for the original iPhone.

The ChangeWave Network is a group of 25,000 business, technology and medical professionals. ChangeWave surveys its members weekly on a range of business and consumer topics.

 
AAPL
$128.85
Apple Inc.
-0.24
GOOG
$571.04
Google Inc.
-0.30
MSFT
$43.35
Microsoft Corpora
-0.53
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

It Came From Canada: Jurojin: Immortal N...
At this point it’s pretty safe to say that no MOBA is going to dethrone Dota 2 and League of Legends anytime soon. After all, if Batman can’t do it, nobody can. However, with a genre as popular and profitable as this one, there’s still room for smaller games to carve out unique identities. Jurojin: Immortal Ninja opts for this path with its... | Read more »
Tiny Farm – Animals, Tractors and Advent...
Tiny Farm – Animals, Tractors and Adventures! Review By Amy Solomon on March 3rd, 2015 Our Rating: :: LIVELY LANDSCAPESUniversal App - Designed for iPhone and iPad Tiny Farm – Animals, Tractors and Adventures! includes farm-related scenes rich with details and interactive moments for toddlers to explore. | Read more »
This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true innovation in the genre.   | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description. You collect over thirty heroes to train and summon into battle with you, first deciding on the timing... | Read more »
Travel Back to the 1980s With the Making...
Headup Games has released a hilarious making of video for its upcoming title, Pixel Heroes: Byte & Magic. The game is a RPG/Roguelike where you control three heroes set to save the township of Pixton from an evil cult called The Sons of Dawn. They’re going to summon up some ancient, terrible god so you had better work fast to thwart the cult’s... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.