Consumers want both pay TV and Over-the-Top video
TweetFollow Us on Twitter

Consumers want both pay TV and Over-the-Top video

Now, Apple, you know I'm not going to quit hounding you until you move the Apple TV out of the "hobby" category. Anyway, here's some new research for you to consider.

Consumers want their Internet TV, according to market research firm In-Stat (http://www.in-stat.com). Already, based on In-Stat’s new multi-client research, 26% of U.S. consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want Over-the-Top (OTT) Internet video to compliment traditional TV offerings.

“Consumers want the best of both worlds: pay TV and OTT Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator.”

The recent research also found:

° While computers remain primary devices used for viewing Internet TV, consumers are increasingly using multiple devices. Such as, perhaps, Apple TVs?

° Consumers use a several devices to get Internet video to their TVs, including computer-based and dedicated media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs. And Apple TVs?

° At year end 2009, 24 million web-enabled devices were in operation in the U.S. This is expected to grow to 102 million by 2013.

 
AAPL
$524.75
Apple Inc.
-6.95
GOOG
$526.94
Google Inc.
-7.87
MSFT
$39.69
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

iOOTP Baseball 2014 Edition Review
iOOTP Baseball 2014 Edition Review By Carter Dotson on April 23rd, 2014 Our Rating: :: SOLID CONTRACTUniversal App - Designed for iPhone and iPad The long-running baseball simulator returns to mobile with a much-improved entry in the series.   | Read more »
148Apps Live on Twitch: Soccer Rally 2 w...
Soccer Rally 2 from IceFlame Games officially releases on Thursday, bringing perhaps the most realistic car soccer action to the App Store since the original released. David Deacon of IceFlame Games will join us on our Twitch channel to talk about the game, how they tried to improve it over the original, and perhaps playing their game in real life... | Read more »
NightCap Pro Review
NightCap Pro Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: NIGHT TIME SNAPPINGUniversal App - Designed for iPhone and iPad Taking photos in low light conditions has always been tricky, but NightCap Pro has just made it easier.   | Read more »
Plague Inc. has Mutated Yet Again – We’r...
Plague Inc. has Mutated Yet Again – We’re All Doomed Even More than Usual Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Intake from Cipher Prime Coming to iPad...
Cipher Prime’s Inake is coming to iPad on May 1, as exclusively revealed yesterday on our Twitch channel. | Read more »
Gusto Email App Review
Gusto Email App Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: POWERFUL SEARCHINGiPhone App - Designed for the iPhone, compatible with the iPad Focusing on making it easy to browse files and photos attached to your email, Gusto is a powerful solution.   | Read more »
New Update Adds Two More Cars to Fishlab...
New Update Adds Two More Cars to Fishlabs’ Sports Car Challenge 2 Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
What’s Up with Readdle? – The Verge Exam...
What’s Up with Readdle? | Read more »
Knight Saves Queen Review
Knight Saves Queen Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: PUZZLING MASH UPUniversal App - Designed for iPhone and iPad Mixing up puzzle elements with Chess-based sensibilities is a fun move for this simplistic looking puzzle game.   | Read more »
Scrap Squad Review
Scrap Squad Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: SIMPLE TRASH COLLECTIONUniversal App - Designed for iPhone and iPad It turns out that dividing up trash can be quite fun in a chaotic kind of way.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.