Consumers want both pay TV and Over-the-Top video
TweetFollow Us on Twitter

Consumers want both pay TV and Over-the-Top video

Now, Apple, you know I'm not going to quit hounding you until you move the Apple TV out of the "hobby" category. Anyway, here's some new research for you to consider.

Consumers want their Internet TV, according to market research firm In-Stat (http://www.in-stat.com). Already, based on In-Stat’s new multi-client research, 26% of U.S. consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want Over-the-Top (OTT) Internet video to compliment traditional TV offerings.

“Consumers want the best of both worlds: pay TV and OTT Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator.”

The recent research also found:

° While computers remain primary devices used for viewing Internet TV, consumers are increasingly using multiple devices. Such as, perhaps, Apple TVs?

° Consumers use a several devices to get Internet video to their TVs, including computer-based and dedicated media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs. And Apple TVs?

° At year end 2009, 24 million web-enabled devices were in operation in the U.S. This is expected to grow to 102 million by 2013.

 
AAPL
$118.48
Apple Inc.
+2.01
GOOG
$538.53
Google Inc.
+1.03
MSFT
$47.76
Microsoft Corpora
-0.22
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

RuPaul’s Drag Race: Dragopolis 2.0 is C...
RuPaul’s Drag Race: Dragopolis 2.0 is Coming to iOS December 4th Posted by Jessica Fisher on November 24th, 2014 [ permalink ] So Much Drama | Read more »
Crimson Keyboard (Utilities)
Crimson Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Introducing a faster way to type. Crimson Keyboard adapts to your writing style and provides smart, personal and contextual suggestions. It shows predictions directly above the keys you’re likely to tap next. Just swipe up... | Read more »
The Sandbox EDU Review
The Sandbox EDU Review By Nadia Oxford on November 24th, 2014 Our Rating: :: COME PLAY IN THE SANDBOX AGAINUniversal App - Designed for iPhone and iPad Like its predecessor, The Sandbox EDU offers lots for players to see, do, and create. But should an educational app have so many spelling errors?   | Read more »
Taichi Panda Hits iOS in December
Taichi Panda Hits iOS in December Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Snail Games has released the first official game play trailer for  | Read more »
Five Apps to Make Your Thanksgiving Plan...
Thanksgiving is nearly upon us! You know what that means? Eating too much turkey, watching the Big Game, and spending time with family (whether you like it or not). Oh, and that scary Black Friday thing, but we won’t talk about that here. For those of you in need of some inspiration for what to cook and how to make the traditional dinner extra... | Read more »
Kingdom Rush Origins HD Review
Kingdom Rush Origins HD Review By Jennifer Allen on November 24th, 2014 Our Rating: :: JUST AS GOOD AS BEFOREiPad Only App - Designed for the iPad It’s more of the same again, but that’s really no bad thing at all.   | Read more »
Skylanders, Show Off How You Fight Kaos...
Skylanders, Show Off How You Fight Kaos to Win Cool Prizes Posted by Jessica Fisher on November 24th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Mark of the Dragon – Tips, Tricks, and S...
Calling All Dragon Riders: | Read more »
Playdek has Annouced a Delicious Thanksg...
Playdek has Annouced a Delicious Thanksgiving Sale Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Playdek, makers of | Read more »
Pair Solitaire Review
Pair Solitaire Review By Jennifer Allen on November 24th, 2014 Our Rating: :: ADDICTIVE. SO ADDICTIVEUniversal App - Designed for iPhone and iPad Welcome to your new ‘five more minutes, oh no, why is it dark outside’ addiction.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.