Consumers want both pay TV and Over-the-Top video
TweetFollow Us on Twitter

Consumers want both pay TV and Over-the-Top video

Now, Apple, you know I'm not going to quit hounding you until you move the Apple TV out of the "hobby" category. Anyway, here's some new research for you to consider.

Consumers want their Internet TV, according to market research firm In-Stat (http://www.in-stat.com). Already, based on In-Stat’s new multi-client research, 26% of U.S. consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want Over-the-Top (OTT) Internet video to compliment traditional TV offerings.

“Consumers want the best of both worlds: pay TV and OTT Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator.”

The recent research also found:

° While computers remain primary devices used for viewing Internet TV, consumers are increasingly using multiple devices. Such as, perhaps, Apple TVs?

° Consumers use a several devices to get Internet video to their TVs, including computer-based and dedicated media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs. And Apple TVs?

° At year end 2009, 24 million web-enabled devices were in operation in the U.S. This is expected to grow to 102 million by 2013.

 
AAPL
$128.86
Apple Inc.
+0.40
GOOG
$560.33
Google Inc.
+1.93
MSFT
$43.88
Microsoft Corpora
+0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description. You collect over thirty heroes to train and summon into battle with you, first deciding on the timing... | Read more »
Travel Back to the 1980s With the Making...
Headup Games has released a hilarious making of video for its upcoming title, Pixel Heroes: Byte & Magic. The game is a RPG/Roguelike where you control three heroes set to save the township of Pixton from an evil cult called The Sons of Dawn. They’re going to summon up some ancient, terrible god so you had better work fast to thwart the cult’s... | Read more »
Heavenstrike Rivals Review
Heavenstrike Rivals Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HEAVENLY STRATEGICUniversal App - Designed for iPhone and iPad Despite a few flaws, this free-to-play strategy game is a fun mix of new and old strategy formulas.   | Read more »
Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Who Wore it Best? The Counting Dead vs....
Like it or not, the “clicker” genre, popularized by cute distractions like Candy Box and Cookie Clicker, seems like it’s here to stay. So Who Wore it Best? takes a look at two recent examples: The Counting Dead and AdVenture Capitalist. | Read more »
Card Crawl, the Mini Deck Building Game,...
Card Crawl, the Mini Deck Building Game, is Coming Soon Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Tinytouchtales and Mexer have announced their new game, | Read more »
Witness an all new puzzle mechanic in Bl...
Well, BlastBall MAX is not one of those games and is bucking trends such as timers, elements of randomness, and tacked-on mechanics in favor of pure puzzle gameplay. When you first boot up the game you’ll see a grid made up of squares that are each filled with four circle-shaped holes in it, and some of those holes will have yellow balls sitting... | Read more »
This Princess Has a Dragon and She isn’t...
This Princess Has a Dragon and She isn’t Afraid to Useit. | Read more »
Mecha Showdown Review
Mecha Showdown Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IN A SPINUniversal App - Designed for iPhone and iPad Mecha Showdown replaces traditional buttons with a slot machine mechanic in this robot fighting game, but the thrill of the gamble just isn’t there.   | Read more »
Reliance Games and Dreamworks Unveil Rea...
Reliance Games and Dreamworks Unveil Real Steel Champions Posted by Ellis Spice on February 27th, 2015 [ permalink ] Reliance Games and Dreamworks have announced that a third game in | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.