Digital music 'Now Playing' at Starbucks
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Digital music 'Now Playing' at Starbucks

From Oct. 2 to Nov. 7 at more than 10,000 Starbucks locations, customers may receive “Song of the Day” cards redeemable on the [url=http://www.itunes.com]iTunes Store[/url] for a complimentary song hand-selected by Starbucks Entertainment. Throughout the promotion, Starbucks will give away 1.5 million downloads on iTunes per day for a total of more than 50 million free songs.

“Song of the Day” kicks off Starbucks exclusive partnership with Apple, which lets customers use the T-Mobile HotSpot Wi-Fi Network at participating Starbucks to wirelessly download music onto their iPhone, iPod touch or laptop from the iTunes Wi-Fi Music Store with no Wi-Fi connection fees or HotSpot login required.

Starbucks will also introduce a new “Now Playing” feature, which allows customers using the iTunes Wi-Fi Music Store at Starbucks to instantly preview, buy, and download the music currently playing overhead. This is the only technology of its kind that allows customers to download the music they discover in the environment around them, according to Ken Lombard, president of Starbucks Entertainment.

“Song of the Day” will offer songs from top artists including Bob Dylan, Joss Stone, Dave Matthews, Bebel Gilberto, John Mayer, KT Tunstall, John Legend, Annie Lennox, Joni Mitchell, Keith Urban and Paul McCartney plus music from up-and-coming artists such as Sia, Band of Horses, Hilary McRae, Frederico Aubele and Sara Bareilles.

Upon receiving their complimentary download card at Starbucks, customers will have until the end of the calendar year to redeem the song on the U.S. iTunes Store. Also, starting Oct. 2, Starbucks company-operated locations in the U.S. will offer iTunes Digital Release Cards for sale, including KT Tunstall’s Drastic Fantastic with bonus music videos, digital booklet and a behind-the-scenes documentary video, and music from the film Into the Wild, featuring new songs from Eddie Vedder with bonus tracks and a digital booklet. Each iTunes Digital Release Card contains a full album’s worth of music and features collectible artwork. After the card is activated upon purchase at Starbucks, customers can download the album and bonus material on the iTunes Store for Mac or PC.

Starbucks will also offer the Starbucks Card Plus Two, a limited edition re-loadable Starbucks card. When a Starbucks Card Plus Two is registered online the cardholder will receive two complimentary song downloads of their choice on the U.S. iTunes Store.

The iTunes Wi-Fi Music Store at Starbucks will continue its national rollout to 350 Starbucks stores in the San Francisco Bay area in early November; 500 stores in Los Angeles in early February 2008; 300 stores in Chicago in March 2008; and additional markets throughout the U.S. later in 2008. The iTunes Wi-Fi Music Store at Starbucks will run on the T-Mobile HotSpot Wi-Fi network, which is available at participating Starbucks locations across the U.S.

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