Designed for the wine novice and connoisseur alike, Drync-Wine delivers reviews, ratings, descriptions, and pricing. Users may snap a photo of the label, save the wine to their own virtual wine cellar, add their own tasting notes, and even purchase the wine all from their mobile phone.

Targeting the $330B wine market and the over 70M tech savvy "Millenials" the fastest growing segment of the wine industry, Drync's first product is ideally positioned to capitalize on the growing mobile phone application market, says Brad Rosen, co-founder and CEO of Drync. Drync will be releasing enhanced community features, a Blackberry version as well as other mobile platforms over the next few months, he adds. In addition to feature and platform expansion, other growth areas include other specialty product categories such as beer, scotch, tequila, and cheese.

Priced at US$4.99 and available at the Apple App Store, Drync will also be providing free version upgrades in the upcoming weeks. These upgrades will include enhanced community features such as Twitter integration, enhanced sort and filtering of cellar data and wine recommendations.