Google has launched a new service designed to let web site publishers build their own search engines using Google’s massive index of page links, reports the [url=http://www.macworld.com/news/2006/10/23/googlecse/index.php]IDG News Service[/url].

The Google Custom Search Engine service will let anyone put a Google-powered search box on their web sites that only searches certain sites and pages. That way, the publisher of a web site about, say, hockey, could put a search box on his home page that only returns links to pages about that sport that he hand-picked, notes IDG. The service will also let publishers have a search engine that taps Google’s index in full but gives preference to results from Web sites they have pre-selected, the article adds.