According to GigaOM, the contract to supply the iPhone GPS units has been nailed down by Broadcom, a relatively new entrant into the GPS market. The Irvine, Calif.-based chip company had acquired Global Locate in July 2007 for $143 million in cash and $80 million in incentives.
A recent report in Popular Mechanics outlines some of Apple’s GPS moves. Last year, Google’s Marissa Meyer said that the Google Maps usage from iPhone was off the charts. Now imagine that Maps feature married to the built-in GPS; the combo could give location based services a big massive boost. Pelago, an LBS social service has already received $15 million in funding for its iPhone application. Such applications could drive the demand for iPhones, which in turn could be a pretty good thing for Broadcom. I do wonder what impact it will have on standalone devices and if it will catalyze change and new innovation in that market.
Such applications could drive the demand for iPhones, which in turn could be a pretty good thing for Broadcom. I do wonder what impact it will have on standalone devices and if it will catalyze change and new innovation in that market, GigaOM went on to note.
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