Identity of 'Fake Steve Jobs' revealed
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Identity of 'Fake Steve Jobs' revealed

Fake Steve” has a “Secret Diary of Steve Jobs” [url=http://fakesteve.blogspot.com/]blog[/url] in which he offers bizarre takes on Apple, Silicon Valley or technology in general. The blog is so popular that "Fake Steve" was named [url=http://money.cnn.com/galleries/2007/biz2/0706/gallery.peoplewhomatter.biz2/41.html]the 41st most influential person in business[/url] by Business 2.0 magazine.

Now that he's been "outted" by The Times what will "Fake Steve"/Daniel Lyons do?
"Well, I'm taking a few days off to sit in a lake and do some yoga and meditation and non-thinking," he writes. "Then I'm coming back next week, badder than ever, with a new sponsor -- my homeboys at Forbes.com. Turns out they've been reading FSJ and liking it too. Who knew?"

According to the Times, Lyons writes and edits technology articles for Forbes and is the author of two works of fiction, most recently a 1998 novel, Dog Days. In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, Options: The Secret Life of Steve Jobs, a Parody.

 
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