iPad ad during the Academy Awards gets mixed reviews
TweetFollow Us on Twitter

iPad ad during the Academy Awards gets mixed reviews


The Brandweek Buzz Report by YouGov (http://www.brandweek.com) is a weekly consumer perception report that analyzes the most talked about brands based on buzz. In evaluating the ads broadcast during the recent Academy Awards, Apple's iPad ad received mixed reviews.

Apple took the wraps off its first commercial for the iPad. The ad featured a highly syncopated overview of everything the device to the tune of “There Goes My Love” by The Blue Van.

When the product was first unveiled in January, the consumer reaction was quite mixed. That seems to have carried over two months later, according to BrandWeek. The new ad gave Apple a short-lived shot in the arm with adults over 18, sending the brand from a buzz score of 35 the day after the Oscars to 38.5 a couple of days later. However, perception has been rocky since then, with the brand’s buzz score now at 32.4, reflecting the public’s indecision about the product, says BrandWeek.

 
AAPL
$109.27
Apple Inc.
-1.10
GOOG
$600.70
Google Inc.
-5.55
MSFT
$42.61
Microsoft Corporation
-0.89
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Spirit Hunter is an Upcoming Collectible...
Boomlagoon, the team behind hybrid CCG/runner Monsu, has announced their newest project: a collectible card game/action RPG named Spirit Hunter. [Read more] | Read more »
Zen Brush 2 (Entertainment)
Zen Brush 2 1.0 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0 (iTunes) Description: Zen Brush 2 is a drawing app focused on the strong yet beautiful feel of the East Asian ink brush. | Read more »
NetNewsWire (News)
NetNewsWire 4.0.0 Device: iOS iPhone Category: News Price: $3.99, Version: 4.0.0 (iTunes) Description: Follow the Web NetNewsWire 4, completely written from the ground up for iPhone. NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read... | Read more »
Huzzah! Farming Simulator 16 Supports Cl...
As though it weren't difficult enough to resist the siren call of Farming Simulator 16, now it's been updated with cloud saves - so you can jump between devices without missing any of that precious crop-harvesting time. [Read more] | Read more »
Don't Starve: Pocket Edition Finall...
I've made no effort to hide my enjoyment of Don't Starve: Pocket Edition, but I will admit I was a tiny bit disappointed that it was only available for the iPad. Well nuts to that, because Klei Entertainment has made it universal! [Read more] | Read more »
Goat Simulator Wasn't Enough? Then...
If you just didn't get enough goat in Goat Simulator - or if you've been wanting to play a simulated MMO as a microwave - then you're in luck! Goat Simulator MMO Simulator is out now, and it's a game about simulated goats in simulated MMOs. Plus you can play as a microwave. [Read more] | Read more »
You Can Play Madfinger Games' Unkil...
Madfinger Games - probably best known for the Dead Trigger series - has officially launched their newest zombie shooter (that isn't called Dead Trigger), named Unkilled. [Read more] | Read more »
KORG iELECTRIBE for iPhone (Music)
KORG iELECTRIBE for iPhone 1.0.1 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.1 (iTunes) Description: ** 50% OFF Special Launch Sale - For a Limited Time **The ELECTRIBE reborn in an even smaller form A full-fledged rhythm machine for iPhone | Read more »
Toca Life: City Just Got a Bunch of New...
Toca Life: City is Toca Boca's most popular app (number 1 in 47 different countries, apparently), and it's just had an update that adds a bunch of new content. [Read more] | Read more »
My Country 3D is More About Cities than...
My Country 3D is an upcoming city builder from Game Insight that looks pretty decent - although the name seems a tad out of whack for a city builder. Ah well, it is what it is. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.