iPad expected to represent bulk of slate shipments in 2010
TweetFollow Us on Twitter

iPad expected to represent bulk of slate shipments in 2010


For 2010, the total portable computer market is expected to grow to 215 million units and US$117 billion, according to a new report by DisplaySearch (http://www.displayresearch.com). And the iPad will play a key role.

Dramatic increases in the size of the slate-style market are expected to be driven by the iPad and slates from other brands that are expected to be launched this year. DisplaySearch expects slates to take some market share from clamshell-style netbooks, as well as lure customers that desire more functionality away from the e-reader market. The company also foresees the majority of slate volume to ship into the North American and Western European markets due, in large part, to Apple’s distribution plans and known content agreements.

The mini-note/netbook/slate category will be the fastest-growing segment of the portable computer market for 2010, propelled in part by the introduction of slates, says DisplaySearch. However, clamshell style devices will continue to grow as well. In addition, the research group expects continued strong growth in emerging markets and a recovery of B2B spending in the second half of the year to lead to 25.7% year-over-year growth as the market surges towards 215 million units.

Strong unit growth and less ASP (average selling price) erosion in 2010 will combine to grow portable computer market revenue to almost $117 billion, recovering to 2008 levels. Revenue growth is forecast to be strongest in the mini-note/slate category due to the introduction of higher-priced products. ASPs for mini-notes have steadily eroded from $400 down to just under $300. The iPad, which DisplaySearch expects to represent the bulk of slate shipments in 2010, has ASPs that start at $499 and increase to more than $800.

"We expect that, like Apple’s iPad, slates from other brands will be positioned as content consumption and manipulation devices, and the necessity of focusing on industrial design and features will result in ASPs that are higher than those of mini-notes," notes John Jacobs, director of Notebook Market Research, DisplaySearch. "The low ASPs of mini-notes have been a concern to component suppliers, OEMs/ODMs, brands and retailers, due to the thinner margins and lower revenue generation of the devices. Slates—especially those that will be able to mimic Apple’s content library, model of content delivery, and their very successful App Store—will be able to generate greater revenue and healthier margins for the brands that build them, the retailers that sell them, and many of the component makes in the supply chain."

 
AAPL
$116.08
Apple Inc.
+0.76
GOOG
$510.66
Google Inc.
+0.66
MSFT
$42.01
Microsoft Corpora
+0.82
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s seemingly a lot to take in at first, but with 148Apps’ help, you’ll soon be able to effortlessly smack... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system doesn’t play fair.   | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being included in the Steam Early Access version. You’ll get the all new garage area and Cheese Hunt mode... | Read more »
Fahrenheit: Indigo Prophecy Remastered R...
Fahrenheit: Indigo Prophecy Remastered Review By Jennifer Allen on January 29th, 2015 Our Rating: Universal App - Designed for iPhone and iPad 10 years after its initial release and Fahrenheit: Indigo Prophecy still feels like a breath of fresh air for the interactive drama genre.   | Read more »
Evolve: Hunters Quest is a Match-3 That...
Evolve: Hunters Quest is a Match-3 That Has You Hunting Up Some Big Game. Posted by Jessica Fisher on January 29th, 2015 [ permalink ] | Read more »
Destructamundo Review
Destructamundo Review By Jordan Minor on January 29th, 2015 Our Rating: :: WRECKING CREWUniversal App - Designed for iPhone and iPad Destructamundo blows up real good.   | Read more »
The Sandbox Gets Exclusive Update, Adds...
The Sandbox Gets Exclusive Update, Adds Invincible Characters Campagin Posted by Tre Lawrence on January 29th, 2015 [ permalink ] | Read more »
Mean Girls: The Game Review
Mean Girls: The Game Review By Jordan Minor on January 29th, 2015 Our Rating: :: FETCHUniversal App - Designed for iPhone and iPad A Mean Girls tower defense game makes way more sense than you’d think.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.