The goal is to to develop web-based applications and optimize web sites for the iPhone. It's a non-commercial event, organized by volunteers, with attendance free to all. By the completion of the weekend event, a number of iPhone-ready web applications and web sites will purportedly be launched to the public.

Attendees will include web designers, developers, testers, and iPhone owners, all working together over the weekend to improve the web experience for iPhone. Development projects will include both solo and team efforts. You don't need to own an iPhone to attend (although, a large number of iPhones at the event will make the development and testing process much easier), the organizers says.

The event is being held the week following the public release of iPhone, to allow prospective attendees some time to acquire an iPhone. This also allows early-acquirers the opportunity to do some experimentation before attending the event.