iPhone dominates mobile ad performance in South-East Asia
TweetFollow Us on Twitter

iPhone dominates mobile ad performance in South-East Asia

Smaato (http://metrics.smaato.com), a mobile ad optimizer and mobile advertising company has revealed its latest metrics to the global, mobile advertising market. It says Apple devices have dipped below the average Index of 100 and Windows Mobile has edge ahead of its rival for the first time -- though not universally.

The February metrics of Smaato show the worldwide CTR Index (click through rate) by operating system, the fill rates of mobile ad networks worldwide and for the USA as well as the worldwide ad network response time. With these Metrics Smaato has unveiled for the first time the CTR Index by operating system and the fill rates for South-East Asia.

Smaato’s metrics are based upon 35 mobile ad networks and over four billion ad requests served in the Smaato network of more than 3000 registered mobile publishers in February. The metrics show two strong performing networks with 90% and 87% fill rates. The average fill rate (32%) is considerably higher compared to that of India’s (8%), revealed in January, demonstrating large differences across the Asian market and the value to developers of optimization and aggregation services.

The iPhone and iPod touch dominates the region with a CTR Index of 164 followed by Symbian (127) and Android (124), while Windows Mobile is bottom of the table with 56. The CTR Index shows a smaller gap between different platforms than in January. Smaato Metrics show average worldwide ad network fill rates remains constant at 29% like in January 2010.

 
AAPL
$118.80
Apple Inc.
+1.20
GOOG
$539.34
Google Inc.
-1.74
MSFT
$47.48
Microsoft Corpora
+0.01
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Sunburn! Review
Sunburn! Review By Campbell Bird on November 26th, 2014 Our Rating: :: DON'T DIE ALONEUniversal App - Designed for iPhone and iPad Platform through the depths of space to make sure your entire crew dies together in this satisfying and intriguing puzzle platformer.   | Read more »
Black Friday has Started Early – Lots an...
It’s almost turkey time! Which means lots and lots of food but also lots and lots of sales. Some sales have even started a few days early, which is why we’ve put together a list of iOS games that are currently discounted (sometimes by a lot). Chances are this list is only going to get bigger as we approach the weekend, so check back in with us... | Read more »
Loose Leaf Review
Loose Leaf Review By Jennifer Allen on November 26th, 2014 Our Rating: :: SIMPLE SKETCHINGiPad Only App - Designed for the iPad Sketch out ideas with simple drawing tools, courtesy of Loose Leaf.   | Read more »
Screeny (Utilities)
Screeny 1.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Screeny is an utility app that helps you save space consumed by screenshots. It screens your camera roll and helps you to filter and delete screenshots that are no longer necessary.“If you’re looking to quickly delete any old... | Read more »
Tilt to Live Bundle Set to Arrive This T...
Tilt to Live Bundle Set to Arrive This Thanksgiving Posted by Ellis Spice on November 25th, 2014 [ permalink ] One Man Left has unveiled an upcoming Tilt to Live bundle, allowing players to get the series for a di | Read more »
BattleLore: Command (Entertainment)
BattleLore: Command 1.0 Device: iOS Universal Category: Entertainment Price: $9.99, Version: 1.0 (iTunes) Description: ***NOTE: Compatible with iPad 2/iPad mini, iPod touch 5 and up and iPhone 4S and up – WILL NOT RUN ON EARLIER DEVICES***EPIC FANTASY BATTLES | Read more »
Weather Or Not Review
Weather Or Not Review By Jennifer Allen on November 25th, 2014 Our Rating: :: STYLISH WEATHER REPORTINGiPhone App - Designed for the iPhone, compatible with the iPad Check the weather quickly and conveniently with Weather or Not.   | Read more »
The All-New Football Manager Handheld 20...
The All-New Football Manager Handheld 2015 is Available Now Posted by Jessica Fisher on November 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Six iOS Games to Get You Ready for Thank...
Image Source: Friends Wiki At this point in the month, you or at least a few people you know are probably getting ready to scramble around (or are already scrambling around) for Thanksgiving Dinner. It’s a hectic day of precise oven utilization, but there’s also the whole family and camaraderie thing. | Read more »
Call of Duty: Heroes: Tips, Tricks, and...
Hello Heroes: What’d we think of Call of Duty‘s take on Clash of Clans? Check out our Call of Duty: Heroes review to find out! Just downloaded Call of Duty: Heroes and need some handy tips and tricks on how to get ahead of the rest? As we often do, we’re here to help you out with getting started.   The Basics | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.