iPhone dominates mobile ad performance in South-East Asia
TweetFollow Us on Twitter

iPhone dominates mobile ad performance in South-East Asia

Smaato (http://metrics.smaato.com), a mobile ad optimizer and mobile advertising company has revealed its latest metrics to the global, mobile advertising market. It says Apple devices have dipped below the average Index of 100 and Windows Mobile has edge ahead of its rival for the first time -- though not universally.

The February metrics of Smaato show the worldwide CTR Index (click through rate) by operating system, the fill rates of mobile ad networks worldwide and for the USA as well as the worldwide ad network response time. With these Metrics Smaato has unveiled for the first time the CTR Index by operating system and the fill rates for South-East Asia.

Smaato’s metrics are based upon 35 mobile ad networks and over four billion ad requests served in the Smaato network of more than 3000 registered mobile publishers in February. The metrics show two strong performing networks with 90% and 87% fill rates. The average fill rate (32%) is considerably higher compared to that of India’s (8%), revealed in January, demonstrating large differences across the Asian market and the value to developers of optimization and aggregation services.

The iPhone and iPod touch dominates the region with a CTR Index of 164 followed by Symbian (127) and Android (124), while Windows Mobile is bottom of the table with 56. The CTR Index shows a smaller gap between different platforms than in January. Smaato Metrics show average worldwide ad network fill rates remains constant at 29% like in January 2010.

 
AAPL
$131.39
Apple Inc.
+1.33
GOOG
$542.51
Google Inc.
+3.24
MSFT
$47.42
Microsoft Corporation
-0.16
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we couldn’t put together a beginner’s guide for all you Earthcore neophytes. [Read more] | Read more »
Dungeon999F (Games)
Dungeon999F 1.33 Device: iOS Universal Category: Games Price: $.99, Version: 1.33 (iTunes) Description: "The game you must play at least once in your life!" "The game with potential of million downloads globally!" ...is what the developer wants to hear, and the hope that was put into making this game. | Read more »
Mixels Rush - Use Mixes, Maxes and Murps...
Mixels Rush - Use Mixes, Maxes and Murps to Outrun the Nixels 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Use awesome new Mixels and make crazy combinations to beat the annoying Nixels in Mixels Rush!OUTRUN THE NIXELSTORM | Read more »
Battles of the Ancient World II (Games)
Battles of the Ancient World II 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Sword Of Xolan (Games)
Sword Of Xolan 1.0.4 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.4 (iTunes) Description: Sword of Xolan is an action platformer game that includes the juice of pixel art style.Xolan is a young and brave man who fight for justice no matter what the cost.Help him on his adventure to stand against darkness and... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.