iPhone dominates mobile ad performance in South-East Asia
TweetFollow Us on Twitter

iPhone dominates mobile ad performance in South-East Asia

Smaato (http://metrics.smaato.com), a mobile ad optimizer and mobile advertising company has revealed its latest metrics to the global, mobile advertising market. It says Apple devices have dipped below the average Index of 100 and Windows Mobile has edge ahead of its rival for the first time -- though not universally.

The February metrics of Smaato show the worldwide CTR Index (click through rate) by operating system, the fill rates of mobile ad networks worldwide and for the USA as well as the worldwide ad network response time. With these Metrics Smaato has unveiled for the first time the CTR Index by operating system and the fill rates for South-East Asia.

Smaato’s metrics are based upon 35 mobile ad networks and over four billion ad requests served in the Smaato network of more than 3000 registered mobile publishers in February. The metrics show two strong performing networks with 90% and 87% fill rates. The average fill rate (32%) is considerably higher compared to that of India’s (8%), revealed in January, demonstrating large differences across the Asian market and the value to developers of optimization and aggregation services.

The iPhone and iPod touch dominates the region with a CTR Index of 164 followed by Symbian (127) and Android (124), while Windows Mobile is bottom of the table with 56. The CTR Index shows a smaller gap between different platforms than in January. Smaato Metrics show average worldwide ad network fill rates remains constant at 29% like in January 2010.

 
AAPL
$100.96
Apple Inc.
-0.83
GOOG
$596.08
Google Inc.
+6.81
MSFT
$47.52
Microsoft Corpora
+0.84
MacNews Search:
Community Search:

Latest Forum Discussions

See All

view counter
view counter
view counter
view counter
view counter
view counter

View Source – HTML, JavaScript and CSS...
View Source – HTML, JavaScript and CSS 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: View Source is an app plus an iOS 8 Safari extension that makes it easy to do one key web developer task: view the HTML, JavaScript and CSS source of any web page, with beautiful and customisable... | Read more »
Avenged Sevenfold’s Hail To The King: De...
Avenged Sevenfold’s Hail To The King: Deathbat is Coming to iOS on October 16th Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Just in time for Halloween, on October 16 Avenged Sevenfold will be launching | Read more »
Talisman Has Gone Universal – Can Now be...
Talisman Has Gone Universal – Can Now be Played on the iPhone Posted by Jessica Fisher on September 19th, 2014 [ permalink ] | Read more »
Tap Army Review
Tap Army Review By Jennifer Allen on September 19th, 2014 Our Rating: :: SHOOT EM ALLUniversal App - Designed for iPhone and iPad Mindless but fun, Tap Army is a lane-based shooter that should help you relieve some stress.   | Read more »
Monsters! Volcanoes! Loot! Epic Island f...
Monsters! Volcanoes! Loot! | Read more »
Plunder Pirates: Tips, Tricks, Strategie...
Ahoy There, Seadogs: Interested in knowing our thoughts on all this plundering and pirating? Check out our Plunder Pirates Review! Have you just downloaded the rather enjoyable pirate-em-up Plunder Pirates and are in need of some assistance? Never fear, for we’re here with a few tips and tricks to make your early days as a bloodthirsty pirate a... | Read more »
Goat Simulator Review
Goat Simulator Review By Lee Hamlet on September 19th, 2014 Our Rating: :: THE GRUFFEST OF BILLY GOATSUniversal App - Designed for iPhone and iPad Unleash chaos as a grumpy goat in this humorous but short-lived casual game.   | Read more »
A New and Improved Wunderlist is Here fo...
A New and Improved Wunderlist is Here for iOS 8 Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Evernote Update for iOS 8 Adds Web Clipp...
Evernote Update for iOS 8 Adds Web Clipping, Quick Notes, and More Posted by Ellis Spice on September 19th, 2014 [ permalink ] | Read more »
Apple Names Ultimate Productivity Bundl...
Apple Names Ultimate Productivity Bundle by Readdle as the Essential Bundle on the App Store Posted by Jessica Fisher on September 19th, 2014 [ permalink | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.