



Apple also previewed the new App Store, a way for developers to wirelessly deliver their applications to iPhone and iPod touch users. Developers set the price for their applications (including free, if they wish) and retain 70 percent of all sales revenues. Developers such as AOL, Electronic Arts, Epocrates, salesforce.com and Sega have already demonstrated apps using the SDK.

The free beta iPhone SDK is available immediately worldwide and can be downloaded at developer.apple.com/iphone/program. The iPhone Developer Program will initially be available in the US and will expand to other countries in the coming months. A QuickTime video of the iPhone roadmap event is [url=www.apple.com/quicktime/qtv/iphoneroadmap]available to view here[/url].
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