iPhone set-up time on Friday? Apple exec says about 15 minutes
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iPhone set-up time on Friday? Apple exec says about 15 minutes

"You've got pent-up demand because we haven't had phones for a while,'' Johnson added. "Our goal is to always have enough supply for every customer.''

Apple stores will handle about 30 customers at a time, he told Bloomberg. While the company will make sure the activation process is quick, customers won't be rushed, he said.

"We'll spend as long as it takes with our customers to make sure they're happy with the phone,'' Johnson added.

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