The iPhone is a 'wake-up call' to cell phone manufacturers to focus on user experience
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The iPhone is a 'wake-up call' to cell phone manufacturers to focus on user experience

“In interviews with leading cell phone makers, Strategy Analytics found that this has caused some cell phone makers to restructure their organization,” says Chris Schreiner, senior user experience analyst at Strategy Analytics. “Those that adapted more quickly continue to reap the benefits, while the others struggle to catch up.”

Kevin Nolan, vice president of the Strategy Analytics User Experience Practice, adds: "All cell phone makers still face several challenges to implementing this focus on user experience, including implementing cohesive internal processes to design and develop a holistic experience.”

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