According to iSuppli: "US consumers for the past few years have been demanding improved connectivity between their vehicles' audio/video systems and their digital media players, particularly iPods. Automakers have responded to demand in a big way, with 39 percent of vehicle models in the United States in 2008 expected to offer iPod integration options. In 2009, 58 percent of car models will have iPod support available from the factory, marking the first time that more than half will sport this feature. For integration with other players and portable devices, automakers will offer USB interface options on one-third of all available vehicle models next year, up from just 16 percent in 2008."

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