



Among the four major streaming media players, only iTunes had a positive growth rate over the past year. Among active Internet users in the US, broadband increased to 86.8 percent in December 2007.
WebSiteOptimization.com adds that the iTunes player passed RealPlayer in unique users in 2007. iTunes is the only player to show a positive growth rate over the past year, growing by 26.8 percent from December 2006 to December 2007. QuickTime usage fell 8.6 percent, RealPlayer fell 17.5 percent, and Windows Media Player was essentially flat over the past year. Both QuickTime and RealPlayer were essentially flat, while Windows Media Player grew slightly. Only iTunes showed a significant positive growth rate.
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