"If such requirements were removed, the music industry might experience an influx of new companies willing to invest in innovative new stores and players," Jobs said in a statement. "This can only be seen as a positive by the music companies."
The CEO foresees three different alternatives for the future. The first alternative, he says, is to continue on the current course, with each manufacturer competing freely with their own “top to bottom†proprietary systems for selling, playing and protecting music.
The second alternative is for Apple to license its FairPlay DRM technology to current and future competitors with the goal of achieving interoperability between different company’s players and music stores. However, Jobs thinks that's a bad idea -- and explains why in his message. He says the third alternative is to abolish DRMs entirely.
"Imagine a world where every online store sells DRM-free music encoded in open licensable formats," Jobs writes. "In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music."
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