Joost has worked with more than 20 media and brand agencies to develop advertising campaigns for their clients. Additionally, through a partnership with Frank N. Magid Associates, Joost will measure user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners, says David Clark, executive vice president of global advertising, Joost.

Created by the folks who came up with Skype, the Joost peer-to-peer streaming technology is designed to provide a new way of watching TV on the Internet, which uses new and established technologies. Currently, Joost channels are like playlists of videos. You can flip between channels, or use the program guide to choose a channel or a video to watch. The channels start when you play them and not at any particular day or time. If you let them continue they will loop round to the beginning again. If you change channel and then switch back again, you’ll start at the beginning of the program again. In later versions the Joosters will have different kinds of channels, including ones that behave more like ordinary TV channels.