The increase is due to higher than anticipated consumer demand for Enthusiast, Performance, and Mainstream hardware influenced by the ability to play video games ranging from casual to hardcore simulations. Due to significant growth across all major markets the worldwide computer gaming hardware market is expected to skyrocket 30% in 2010. Senior Video Game Industry Analyst at JPR, Ted Pollak, credits this growth to a number of factors.

“The largest influence on the high forecasted growth rate is due to purchasing delays for systems and upgrades in 2008/2009 as consumers circled the wagons and took a conservative position on discretionary spending," he says. "A recovering economy, processing advancements, and higher quality gaming offerings will all contribute to a healthy year for computer gaming hardware in 2010.”