1 - Deluxe technology
Features of Levi's RedWire DLX Jeans Include:
Easy pocket storage: An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket. The Levi's(R) design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod "bump" in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.
"Hip" controls: A special joystick remote control is built directly into the jeans and sits outside of the jeans' watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from your pocket.
Retractable headphones: A handy retractable headphone unit has been designed to work with into the jean to help prevent tangles and efficiently manage the iPod earphone wires.
Availability - For men only: Available at select Levi's(R) Stores and select jeaneries across Canada. Suggested retail price: $300.00
2 - Just the Basics
Features of Levi's RedWire Basic Jeans Include:
Retractable headphones: A handy retractable headphone unit has been built directly into the jeans to help prevent tangles and efficiently manage the iPod earphone wires.
Easy pocket storage: An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket. The Levi's(R) design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod "bump" in the pocket is virtually eliminated.
Availability - For men and women: Available at Levi's(R) Stores, select jeaneries, select Mark's Work Wearhouse locations and select Bay and Sears locations across Canada. Suggested retail price: $88.00
Although the press release appears to be restricting the RedWire line of Jeans in Canada, I'm sure that it will be offered in the US. It could be a spot marketing campaign for the moment until Steve Jobs introduces it officially on stage at a future event.
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promotional campaign.
