With ListServe Maestro, ready-to-use message templates allow you to create HTML newsletters without HTML coding; just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch. A/B-Split Testing allows you to send two or more different versions of a newsletter to distinct but random splits of your recipients and compare the results.
The automatic forward-to-a-friend functionality allows subscribers to forward the newsletter to others. These forwards and any resulting subscriptions can be tracked. Click rates can be shown as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising media. Contact L-Soft for pricing options.
With ListServ Maestro 4.0, organizations can send the same mailing to a mixed group of recipients. The job will include personal tracking data -- providing identifiable information about an individual subscriber's interaction with a message, such as open-ups and click-through events -- for recipients who have given such permission while generating unique or non-identifiable tracking data for other recipients.
Subscribers who have given personal tracking permission can receive the benefit of highly customized information and offers based upon their profiles, preferences and previous choices --
for example, recommended book titles or continuing education courses, according to Outi Tuomaala, executive vice president, L-Soft.
In addition, the newest version of ListServ Maestro gives email communicators a higher level of fine-tuning in targeting and data definition. The software has the ability to dynamically tailor subscribers' choices to fit their needs, displaying only those options that are available based on previous selections. For example, if senders target different special offers to specific regions, they can create fields that display the offers available in the region where each individual subscriber lives.
Tuomaala says the data mining benefits in ListServ Maestro include advanced action tracking, from which senders can gain deeper insight into the impact of their email campaigns by learning the results of subscriber actions that go beyond the links in the email messages to track page visits and viral marketing activities occurring after the message is viewed. Additional new features in version 4.0 include quick and easy report creation and database integration, target groups based on datasets, demographic reporting, system metrics and a job journal console.
ListServe Maestro is available for Mac OS X, Windows, Unix, Linux and Solaris operating systems. You'll have to contact L-Soft for pricing.
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