A growing trend toward "consumerization" in the workplace has seen more employees asking for the IT products they prefer, or simply bringing in products they buy themselves, according to Government Technology. "That has given rise to a greater number of Apple products being part of the enterprise ecosystem," says Charles Smulders, managing vice president of Gartner's End User Client Computing Group.

On the other hand, Apple doesn't pursue the enterprise market, Rob Enderle, president and principal analyst of the Enderle Group, told Government Technology. He said there are several reasons, and one is that Apple doesn't want to offer the aggressive discounts that enterprise customers demand.

Another is that IT directors require at least six months to prepare for new products and major upgrades from vendors. "Apple doesn't give anybody a heads-up on anything," Enderle said. "The final thing is, in any large company, IT buyers expect that no matter who you are, you're going to come in and kiss their butts a little bit," he said. "Apple doesn't play that game."

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