The film features footage captured from Steve Jobs' historic Keynote address when he announced the iPhone in 2007, the first iPhone release as it took place in New York City, as well as archived footage from some of the earliest Macworld events.

"Two years after shooting the first reel at Macworld 2007, MacHEADS has now come full circle with this special premier at what is considered the Mecca for the Mac community," says producer Ron Shely. "Macworld Expo & Conference 2009 is a natural place for telling the story of Apple and its followers, and we are thrilled to have the opportunity to debut this movie during one of the largest gatherings of Mac enthusiasts in the world."

In an interview for Gizmodo, director Kobi Shely added, "In making this film we wanted to address this core question: How did such a strong community form around this brand and how did this phenomenon contribute to Apple's success. During the filmmaking process it became obvious that there is a community and there is Apple. Although they correlate, in many ways they are separate."

The film also features footage and commentary from multiple Mac evangelists, including the co- founder of the first Macintosh user group BMUG, Raines Cohen; Apple Chief Evangelist and savior Guy Kawasaki; the first official employee of Apple Inc., Daniel Kottke; publisher of the first Apple newsletter Adam Engst; author of Cult of Mac, Leander Kaheny; Chicago Sun-Times tech columnist Andy Ihantko; and a special guest appearance by Apple co-founder Steve Wozniak.

Source: Chimp 65 Productions

"Macsimum News" is a proud supporter of Planet Gumbo, which feeds the hungry. We urge you to help them in their efforts.

Videos courtesy of Slide and YouTube.