Mobui launches made-for-TV mobile group chat product
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Mobui launches made-for-TV mobile group chat product

Mobui Audience Chat enables television audiences to interact with the shows they're viewing by posting opinions, comments, or questions in chat rooms using their mobile phone -- including the iPhone. The launch of Mobui Audience Chat enables television broadcasters and studios to immediately deliver mobile group chat services with the launch of new television programs or to enhance existing shows, according to John Burry, Founder and CEO of Mobui.

Television viewers can use the product to ask a question of a show’s host or a reality show cast-off to gain a "behind the scenes" perspective on the show as they watch it, he adds. Chat room postings can also be broadcast on the television screen as the show airs.

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