MPEGIF is an independent and platform neutral not-for-profit organization facilitating and furthering the widespread adoption and deployment of MPEG and related standards in next generation digital media services. It provides a forum to exchange information and views on technological, economic and regulatory issues that are relevant to these services.

It also provides an industry voice advocating the adoption of standards and consolidating the direction of the industry in the time of transition from analog to digital television and media services. Its focus and constituency is derived from cable, satellite, telecommunication and new media service operators, channel owners, content providers, broadcasters, equipment manufacturers, system integrators, software providers, as well as industry advocacy groups, industry analysts, financial institutions and academic institutes.

“Almost a decade ago, in May 2000, it was an important and necessary step for the industry to establish our Forum creating a strong foundation for the global success and fantastic performance of MPEG-4 AVC/H.264," says Sebastian Moeritz, President of MPEGIF. "Today, it is of similar significance and a logical action for MPEGIF to carry on with its successful activities and to embrace next generation media standards. Capitalizing on the unique experience and international recognition of MPEGIF and its member companies, we will encourage truly interoperable, robust and competitive systems for the creation, delivery and consumption of media content.”