



This year’s Macworld event will showcase numerous special musical guests including Warp 11 and Roger McGuinn, an expanded Music Studio in collaboration with Berklee College of Music, and a special Gibson Guitar Giveaway, IDG World Expo, owner of Macworld 2010, announced today.
At Macworld 2010, BT will sit down with Berklee College of Music’s Mike Carrera to talk about how he incorporates technology to express the vision of his music and create mixes and beats that pioneer the electronic genre. Following the launch of his Sonifi iPhone app, BT will demonstrate how mobile devices are the wave of the future for music allowing users to create and manipulate their own mixes. The presentation takes place Saturday, Feb. 13 at 2 pm.
BT’s presentation at Macworld is the first scheduled event for the artist and his new album, “These Hopeful Machines,†which launches on Feb. 2. His sixth studio album is a double-disc opus that carries listeners through two hours of orchestral arrangements, electronic beats, vocal melodies and even simple acoustic guitar. The album’s first single, “Suddenly,†hit the airwaves January 12.
Other music-related highlights of Macworld 2010 include:
° The Macworld Music Studio. In collaboration with Berklee College of Music, this expanded show floor attraction will be filled with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. There will be sessions and performances led by Berklee professionals, professional musicians, studio engineers, and other music and sound experts. Music studio sessions include: Home Studio Basics, Music Creation Software for the Mac, Adding Drum Tracks Using Your Mac, Mac Guitar Solutions, The Mac DJ, What’s New in Music Software and Open Music Forum. The Macworld Music Studio runs from Thursday, Feb. 11 through Saturday, Feb. 13.
° The "Music Tech Jam––Unleashing Your Inner Rock Star: Recording Your Music with the Mac" Supersession. Led by Berklee College of Music professionals, this two-hour session will provide attendees with info on how know to record their own music with the Mac. Designed for both beginning and intermediate musicians, the session will look at computer-based music recording from the ground up and cover topics ranging from software and hardware to editing and mixing techniques and tips and tricks for making your music sound its best. The Music Tech Jam Supersession will take place Friday, Feb. 12, from 4-6 pm.
° Special musical guests at Leo Laporte’s feature presentation. Tech guru Leo Laporte is hosting Macworld Live!, Macworld’s annual onsite talk show featuring news of the day, guests and plenty of surprises. This year, Leo’s guests will include Warp 11, a sci-fi rock band, and Roger McGuinn, founder, lead singer, and lead guitarist of The Byrds.
° Gibson Guitar Giveaway. Macworld 2010 is giving away a Gibson Les Paul professional guitar custom-designed by Macworld faculty member Andrew Shalat, designer, writer, and author of Shalat Design.
Macworld Expo 2010 will take place Feb. 9-13, 2010, at the Moscone Center in San Francisco.



