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The patent portrays previously undisclosed versions of the Apple TVsoftware and remote control that make use of widgets to facilitate everything from online chat to ordering concert tickets during a concert broadcast. Apple says such widgets could be displayed or become available based on the content currently displayed in the Apple TV user interface. If the content is broadcasted, such as live television, then a widget could potentially be downloaded as part of the broadcast signal from a cable head-end, or provided through a separate communication such as an Internet connection, and then displayed over the content.
The patent also introduced the eventuality of introducing broadcast TV programming into Front Rowâ€™s line up of available services.