Apple CEO Steve Jobs and Nike CEO Mark Parker unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," Parker said in a press release. "This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future."
He says that Nike plans to make many of its leading footwear styles Nike+ ready. Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband (shown), are also on the way, along with waterproof pockets that accommodate an iPod nano. What's more, there's a new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site.
"We’re working with Nike to take music and sport to a new level," Jobs said. "The result is like having a personal coach or training partner motivating you every step of your workout."
The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of US$29 through the Apple Store, Apple’s retail stores, Apple Authorized Resellers as well as Nike.com, Niketown, NikeWomen stores and select retail stores in the US. It requires a Nike+ shoe and an iPod nano with a Mac with a USB 2.0 ports and Mac OS X 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.
