According to the rumors, Apple wants to allow consumers to access iTunes' full complement of cable and broadcast network-based shows -- currently offered on an individual basis for US$1.99 for a standard signal and $2.99 for a HD feed -- for a flat monthly subscription, perhaps as low as 30 bucks per month.
Even if networks decide to take Apple up on its offer, Leichtman Research Group president Bruce Leichtman doesn't believe there will be much consumer interest for the package. He told MultiChannel News Apple has not fared well with sales of individual TV shows, pointing out that consumers downloaded only 100 million shows from iTunes between 2007 and 2008 compared to two billion songs.
 ("Only 100 million"! Seems like a good number to me.)
"Consumers have shown little to no interest in buying TV through iTunes," he said. "The subscription package is like a concept in search of a market."
