NPD Group: Online software sales provide an upgrade of opportunities
TweetFollow Us on Twitter

NPD Group: Online software sales provide an upgrade of opportunities

NPD’s "A Landscape View of Online Software Purchasing 2009" report found that while those customers are increasingly comfortable acquiring their software virtually, (63 percent directly downloaded their purchase versus 60 percent the previous year), 59 percent of all buyers still opted to acquire the physical copy as well. In fact, more than one-third of virtual buyers hedged their download with a request for a physical copy as well.

One aspect of the software business that is increasingly virtual is subscription renewals. Consumers who said they renewed their software products online increased from 30 percent in 2008 to 35 percent in 2009. System utilities software, which includes anti-virus products, experienced a 10 percent boost in online renewals, going from 45 percent in 2008 to 55 percent in 2009 making it the strongest category for online renewals in 2009.

“The core competency of the retail store is the initial purchase, but it’s the online experience which maintains and builds that customer relationship,” says Stephen Baker, vice president of industry analysis at NPD. “The best software opportunities will develop from a recurring revenue model and long-term relationship which the industry has witnessed from the success of software publishers driving traffic to their web sites.”

According to the study 47 percent of consumers purchased software directly from a publisher in 2009, compared to 44 percent in 2008. Most of these purchases were finance related software (76 percent) and utilities software (51 percent).

Online purchases from third party retail sites continue to be an important source of sales, accounting for 38 percent of all buyers. What consumers like about shopping at retailer web sites is very much what they like about retail stores. Price, selection, ease of navigation, and having the ability to purchase other items at the same time were all reasons given by consumers who shopped on retailers’ web sites. What’s driving consumers to publishers’ web sites, however, is quite different.

“Consumers are going to publisher Web sites because they want a direct relationship, and because sometimes sites may offer exclusive products or easy renewal options,” says Baker. “The online software purchase cycle allows publishers to capture and hold buyers by providing both the initial sale and subsequent services, which is much more likely to increase their loyalty to that software title or application.”

Apple Inc.
Alphabet Inc.
Microsoft Corporation
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler and It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a few tips and tricks for you. [Read more] | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to help get you up to speed. [Read more] | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater Greg Lutzka. Skateboard Party 3 brings the thrill of skateboarding to your mobile device! Hop on your... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube?Solve the impossible puzzles to find out, and help a lost little cube find his family. | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to reduce stress, increases your energy level and improves your mood. | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing cool tricks and jumps. Challenge your favorite Dr. Panda characters to win special prizes, unlock... | Read more »
ROMANCING SAGA 2 1.0.0 Device: iOS Universal Category: Games Price: $17.99, Version: 1.0.0 (iTunes) Description: Romancing SaGa 2, originally released only in Japan in 1993, has been completely remastered and now receives its first ever official English translation!■No two players will experience the story in the same way■ | Read more »
WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.