Online app stores to grow ... and grow .. and grow
TweetFollow Us on Twitter

Online app stores to grow ... and grow .. and grow

With the launch of the Apple App Store in mid-2008, Apple managed to reinvent the smartphone application market, creating an end-to-end solution (iPhone/iPod touch, iTunes Store and applications) that dramatically improved the customer experience of application discovery, download and usage.

Since 2007, the smartphone application market has grown annually by 140%, reaching a value of US$1.94 billion (2009). However, the market is still in its early stages. The top five application stores represent 96% of the market's downloads, with Apple alone responsible for 77% of total downloads.

Independent applications stores like GetJar, Mobango, Handmark and Handango sold smartphone applications and other mobile content long before the Apple App Store's launch. These stores benefitted from Apple's boost to the market with quickly growing download numbers. In 2009, independent stores held a market share of 25%, but are increasingly threatened by the large number of new application stores being opened by OEM, OS and MNO companies. In 2009 there were 34 major full-catalog application stores in the market, as well as hundreds of niche stores.

With the broadening range of application stores, the development of a multi-platform strategy will become a must for corporate publishers, says the Research and Markets research group. The selection process when assessing application stores' appropriateness for a particular publisher can be effectively guided by a few key criteria: competition level, monetization opportunities, discoverability options and service and submission quality.

A recent Research and Market (http://www.researchandmarket.com) report ranks more than 20 major application stores in detailed assessment according to these categories. This application store ranking highlights the various strengths of the stores and demonstrates that there are indeed other valuable distribution platforms for applications besides the Apple App Store.

On the publisher side, mobile specialists such as small garage developers and gaming companies have been the dominant players in recent years. With few exceptions, more traditional companies started their push into the application market in 2009. As part of this study, a survey of 82 of these first mover companies revealed that virtually all selected the Apple App Store as the publishing platform for their first application. For these applications, companies report using a step-by-step approach with limited development budgets (averaging $35,000 US) and quick time-to-market cycles (54% of participants released their applications in 1-3 months) in order to become familiar with this new customer channel.

Based on the flurry of activity in the smartphone application market recently, best practices for large global companies looking to successfully enter this very competitive landscape have begun to emerge. Corporations are able to leverage the resource advantages they have over independent and garage developers. Besides successfully developing unique applications that effectively make use of smartphone features, these companies manage their existing marketing and service assets better than their competitors, allowing them to directly compete with the mass of mobile specialists, says Research and Markets.

In the next four years the market will see dynamic growth, according to the research group. By the end of 2013, the smartphone application market will have grown annually by 68% to a value of $15.6 billion. By that time the number of smartphone application consumers will have reached 970 million worldwide.

 
AAPL
$101.79
Apple Inc.
+0.21
GOOG
$589.27
Google Inc.
+4.50
MSFT
$46.68
Microsoft Corpora
+0.16
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Huerons (Games)
Huerons 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: EXCLUSIVE LAUNCH PRICE! Huerons is 50% off until September 20th!Huerons are tiny colored circles. Merge them by clicking on an empty cell next to them until only one Hueron remains on the board.There can be only one. -- Nominated for... | Read more »
Down Among the Dead Men (Games)
Down Among the Dead Men 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Avast! Take to the high seas in a fully interactive piratical tale of broadsides and buccaneers. From author Dave Morris and the studio behind Steve Jackson's Sorcery! and 80 Days. | Read more »
Sling Adds Chromecast Support Through Sl...
Sling Adds Chromecast Support Through Slingplaye​r Mobile Apps Posted by Jessica Fisher on September 18th, 2014 [ permalink ] | Read more »
How to Completely Delete Your iPhone’s C...
The iPhone 6 is out tomorrow, and plenty of people are excited about it. So much so that they’re planning to – or already have – traded in their old iPhone to go towards it. The thing about trading in hardware is it’s very important to make sure your personal information isn’t still on there once it leaves your hands. You generally have nothing to... | Read more »
Dragon Quest I Review
Dragon Quest I Review By Andrew Fisher on September 18th, 2014 Our Rating: :: THINE QUEST AWAITETHUniversal App - Designed for iPhone and iPad Its historical significance aside, Dragon Quest 1 is a fun, campy, difficult, thoroughly old-school RPG.   | Read more »
It Came From Canada: Overkill 3
Overkill 3 is like every trope of big modern gaming rolled into one. It’s a sequel to an action-packed military shooter. It’s flashy and scripted and flaunts its sophisticated graphics. And it’s a mobile game with a heavy emphasis on in-app purchases. But does it still manage to forge its own identity within that sea of marketing points? We find... | Read more »
New Modes and Leader Boards in Update fo...
New Modes and Leader Boards in Update for Rules! Posted by Jessica Fisher on September 18th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
TwistedRun Review
TwistedRun Review By Rob Thomas on September 18th, 2014 Our Rating: :: DON'T TWIST YOUR ANKLE!Universal App - Designed for iPhone and iPad TwistedRun is kind of like running up a giant curly fry into the sky. Or maybe that was just a dream I had last night. It’s hard to tell sometimes. No, wait. I was wrong. This is an endless... | Read more »
Scope Review
Scope Review By Jennifer Allen on September 18th, 2014 Our Rating: :: LOCATION AWAREiPhone App - Designed for the iPhone, compatible with the iPad Want to easily find photos from around the world based on their location? Scope is a handy app for that.   | Read more »
HipstaFox Review
HipstaFox Review By Jordan Minor on September 18th, 2014 Our Rating: :: FANTASTIC MR. FOXUniversal App - Designed for iPhone and iPad HipstaFox is a great single that makes players long for the whole album.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.