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"Apple, you're in a better place now than ever. You're using Intel chipsets and standard graphics cards. Powerful emulation software can run some Windows games, and people even have the option of easily creating a dual-boot machine capable of running Windows. Even the most die-hard PC users can ease their way into Mac ownership. But why make gamers suffer like that? Get this stuff native!
"I know it's humiliating, but for once you've got to look at what Microsoft is doing and copy it. Those guys are scared of you -- and they know that games are the one and only thing that has prevented you from hitting the Tipping Point years ago. The 'Games for Windows' team is making noise at every game convention I go to. A whole division at Microsoft is devoted to developing game technology -- like DirectX or the Microsoft XNA developer's toolkit. Microsoft buys up development studios and publishes triple-A games with regularity. Microsoft knows that games are the key to getting people to adopt hardware: how is Microsoft attacking the American living room? Through a game console. How did they make sure that game console was a household name? They bought Bungie and brought Halo on board. Man, Halo was supposed to be a Mac game.
"I say, take some of that big money you're making from iTunes and shovel it into gaming. Don't go half-assed, Apple. Buy some companies up. Get with the mergering and acquisitioning. Get some exclusive content. Make sure that the next Spore-like event appears on the Mac first.
"You're in luck because hardcore gamers cycle through hardware a lot. Now everyone needs to upgrade for Vista. Does anyone actually want to upgrade to Vista? It's been met with a collective yawn. Had you been aggressive in the gaming space four years ago, those gamers might've been migrating to Mac OSX right now in droves."
You can read the complete blog for more details. Fargo is also looking for input on his comments and more suggestions for what Apple can do to attract serious gamers to the Mac."