The AF Tracking function, the latest component to be added to Panasonic’s iA system, allows users to lock focus on a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down. The AF Tracking technology also improves Face Detection (up to 15 faces), by providing continuous adjustment of the focus and exposure, even if the face is turned away from the camera.

In addition to the AF Tracking functionality, Panasonic’s other iA technologies include:

° Intelligent Exposure, which helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash.

° Digital Red-eye Correction, which helps to eliminate the red-eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.

° MEGA O.I.S., in which gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.

° Intelligent ISO, which determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly.

° Intelligent Scene Selector, which senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode.

° Face Detection, which detects faces in the frame (up to 15 faces), even if they're moving, and selects optimal focus and exposure settings.

° Quick AF (Auto Focus), which starts focus on the subject by just pointing the camera at the subject to minimize the AF time.

The Lumix DMC-FZ28 is equipped with a 2.7-inch large, high resolution LCD with 230,000 pixels, and a high resolution electric viewfinder equivalent to 201,600 pixels. The camera features High Defintion (HD) video capabilities with a resolution of 1280 x 720p at 30 fps (frames per second). Still photos can also be shot in a 16:9 aspect ratio for optimal full-screen viewing on a HDTV.

The Panasonic Lumix DMC-FZ28 will be available in silver and black in August at a suggested retail price of US$399.95.

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