Here's what the mag says about Jobs: "In the 1980s he kick-started the popularity of the personal computer by putting a human face on it in the Mac graphical user interface. In the 1990s his animation company Pixar took CGI to the masses with flicks such as Toy Story. And in the 2000s Steve's vision and marketing genius brought us Mac OS X, the iPod, iPhone and iTunes."

And here's PC Advisor's take on the iPod: "The Product Of The Decade had to be something so influential that it shook up not just its product category but everything around it -- and the winner, Apple's iPod, did that and more.

"With its software sidekick Apple iTunes the iPod not only dominated its MP3 player product category but changed the entire music industry, and went on (with its voice spin-off iPhone) to do the same to telecommunications, software, movies and portable computing in general. Released in 2001 the iPod almost single-handedly transformed us from people who kept their music collections at home into an army of iPod users who carried all their music around in their pockets. Music downloads slowly but surely knocked the CD off its perch and caused the destruction of record shops and their staff who'd look down their noses as you asked for the latest chart hits. For that alone, we should celebrate the iPod."