Despite a 20% decline in the average selling price of laptops, August demand in terms of dollars was up 40% from July. During last year’s back-to-school season demand was up only 20%.

“With the economy under stress and the growing popularity of netbooks, one could expect laptop sales to suffer but that does not appear to be the case,” says Retrevo CEO Vipin Jain. “The Pulse Report suggests that shoppers have an appetite for affordable laptops and that netbooks are fueling that appetite. Innovation from Apple could easily accelerate the adoption of portable computers if they decide to introduce a low-priced tablet-like computer.”

Retrevo’s Gadgetology study, released earlier this month, indicated 58% of students would spend less than $750 on their next laptop.

“An innovative product like the rumored Apple Tablet has the chance to hit a home run if Apple can find the right price point," Jain says. "Let’s just hope their market success goes the way of the iPhone, and not the Newton. With the upcoming release of Windows 7 from Microsoft, many believe that netbook and lower-priced laptop sales will continue to increase. Good technology at affordable prices is good news for consumers. Retrevo will be closely watching the Pulse demand index to report any market shifts resulting from these innovations.”

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