Socially-connected mobile consumers find more interest in games on iPhone than the Android
TweetFollow Us on Twitter

Socially-connected mobile consumers find more interest in games on iPhone than the Android


As Google prepares to win over prospective Android developers at next week's Game Developers' Conference in San Francisco -- the largest event of its kind -- the latest data from Mplayit (http://www.mplayit.com) from its cross-platform app store on Facebook shows that games are four times as popular among iPhone users than among the Android user base.

BlackBerry users are twice as likely to be looking for game content than Android users, despite the device's strong business reputation.

"Android is a powerful platform of compelling APIs (applications programming interfaces), but Google needs to persuade both gamers and game developers to get on board," says Mplayit CEO Michael Powers. "GDC will be a critical opportunity for Google to build the all-important developer momentum that will in time fan out to the ordinary consumer. Meanwhile, we're focused on helping consumers discover the great apps that are available now."

The growing consumer interest in Android devices, as well as Google's outreach to the game developer community, speak to an opportunity for game developers to tap into a growing market. However,  the data also points to the need for consumer marketers to put Android on the map as a compelling gaming platform -- much in the way that Apple has done with iPhone.

"Games are the most obvious example -- but our analysis shows distinct personality traits for the different platforms," says Powers. "iPhone users are in it for fun, Android users currently enjoy more useful, strategic apps, and BlackBerry users are staying true to the platform's business background."

-- Dennis Sellers

 
AAPL
$529.04
Apple Inc.
+4.10
GOOG
$528.18
Google Inc.
-7.92
MSFT
$39.87
Microsoft Corpora
-0.15
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Puzzle Breaker Review
Puzzle Breaker Review By Jordan Minor on April 21st, 2014 Our Rating: :: PUZZLES AND DRAGONSUniversal App - Designed for iPhone and iPad Puzzle Breaker combines simple match-3 gameplay with a surprisingly strong RPG feel.   | Read more »
Createrria Gets an Update that Adds Lead...
Createrria Gets an Update that Adds Leaderboards, Parental Controls, and More Posted by Tre Lawrence on April 21st, 2014 [ permalink ] | Read more »
This Week at 148Apps: April 14-18, 2014
Spring Into Our App Reviews   | Read more »
Have a Special Dead Trigger 2 Easter Bas...
Have a Special Dead Trigger 2 Easter Basket Full of Goodies, Courtesy of Madfinger Games Posted by Rob Rich on April 18th, 2014 [ permalink ] Dead Trigger 2 | Read more »
Almost All of Playdek’s Library is on Sa...
Almost All of Playdek’s Library is on Sale Right Now, and You Should Check it Out Posted by Rob Rich on April 18th, 2014 [ permalink ] Playdek has released quite a few great iOS ports of board and card games over the years, and now most of them are on sale. | Read more »
Zynga Launches Brand New Farmville Exper...
Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
David. Review
David. Review By Cata Modorcea on April 18th, 2014 Our Rating: :: MINIMALISTIC IN A DIFFERENT WAYUniversal App - Designed for iPhone and iPad David is a minimalistic game wrapped inside of a soothing atmosphere in which the hero must defeat a number of evil creatures representing different struggles and aspects of life.   | Read more »
Eyefi Unveils New Eyefi Cloud Service Th...
Eyefi Unveils New Eyefi Cloud Service That Allows Users to Share Media Across Personal Devices Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Tales from the Dragon Mountain: The Lair...
Tales from the Dragon Mountain: The Lair Review By Jennifer Allen on April 18th, 2014 Our Rating: :: STEADY ADVENTURINGiPad Only App - Designed for the iPad Treading a safe path, Tales from the Dragon Mountain: The Lair is a dependable casual adventure game.   | Read more »
Yahoo Updates Flickr App with Advanced E...
Yahoo Updates Flickr App with Advanced Editing Features and More Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.