Strategy Analytics: iTunes leads the way for mobile music stores
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Strategy Analytics: iTunes leads the way for mobile music stores

Participants in this Strategy Analytics study were able to access, search for, preview, download and play music in the fewest clicks using iTunes compared to Nokia Music Store and Vodafone Music Station. iTunes received the highest user satisfaction ratings.

“Users were impressed with the iTunes mobile music store," says Paul Brown, senior user experience research analyst at Strategy Analytics. "They found it to be well-organized, visually appealing and easy to navigate”

Kevin Nolan, User Experience Research Director, adds: “Strategy Analytics has identified five key-findings for mobile music stores based upon end user evaluations of leading mobile music stores in the UK. These key discoveries relate to layout, search, preview, purchase and playback."

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