Study: iPhone generates 43 percent of mobile web requests
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Study: iPhone generates 43 percent of mobile web requests

The emergence of devices such as the iPhone and HTC Dream (G1) that deliver truly compelling Internet experiences has generated discussion of which web consumers will use on mobile – mobile web sites or HTML sites, says AdMob. The report compares requests in AdMob’s network to Net Applications.com Global Market Share Statistics for April 2009 to determine that iPhone and Android users both over index in their share of usage on both mobile Web and HTML web sites.

Other highlights from the April 2009 AdMob Mobile Metrics Report:

° While Gartner estimated global smartphone sales represented 12 percent of total device sales in 2008, 35 percent of AdMob’s worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share.

° The iPhone OS had eight percent of the smartphone market, but generated 43 percent of mobile web requests and 65 percent of HTML usage.

° The Android OS share of the smartphone market was less than one percent, but generated three percent of mobile web requests and nine percent of HTML usage.

° The Symbian OS had 52 percent of the smartphone market, but generated only 36 percent of mobile web usage and seven percent of HTML usage.

° Usage of mobile Web sites greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).

° Twenty-four percent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.

The comparison of smartphone market share to mobile Web usage in the April 2009 AdMob Mobile Metrics report is based on Gartner Research Handset Sales by Operating System in 2008 and ad requests in AdMob network of mobile Web sites and applications in April 2009. The mobile Web to HTML Web comparison uses data from Net Applications.com Global Market Share Statistics April 2009 to show HTML usage.

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