Study: Kindle leads in brand recognition, but more folks plan to buy an iPad
TweetFollow Us on Twitter

Study: Kindle leads in brand recognition, but more folks plan to buy an iPad


PriceGrabber.com explores eReader and eBook shopping trends in its latest "eReader and eBook Trends Consumer Behavior Report." The report reveals that while the Amazon Kindle is the brand leader in eReaders, more consumers plan to purchase the Apple iPad.

The report includes survey responses from 1,631 online consumers from Feb. 8–25. While eReaders are still becoming mainstream, the Amazon Kindle leads its competitors in brand recognition, with 61% of consumers having heard of the Kindle. Fifty-five percent of consumers indicated that they have heard of the iPad. Thirty-four percent revealed that they have heard of the Sony Reader, and 28% of consumers have heard of the Barnes & Noble nook.

The iPad will become the most sought-after device that can be used as an eReader in the coming year, according to the PriceGrabber.com study. While more consumers are familiar with the Kindle, the iPad is the most popular eReader among consumers planning to purchase in the next year. Twenty percent of survey respondents plan to purchase the Apple device in the next year, while only 12% plan to purchase the Kindle. This is followed by 6% of consumers planning to purchase the Sony Reader and 5% planning to purchase the Barnes & Noble nook.

Consumers' consensus about the primary use of an iPad is undecided. When consumers were asked how they would primarily use the Apple device, 13% revealed that they would primarily use it as an eReader. Twenty percent would primarily use it as an additional mobile productivity device. Nineteen percent would use it as a replacement for a laptop or a netbook, and 10% would use it as an entertainment device.

Price and compelling attributes are other big factors for consumers when purchasing an eReader, according to PriceGrabber.com. The maximum price four in five consumers are willing to pay for an eReader falls below US$250. The average price of the top 10 eReaders on PriceGrabber.com is $241, and the lowest-priced Kindle from Amazon is $260. While the touchscreen attribute alone likely won't convince consumers to buy an eReader, eReaders have many features that consumers find appealing. Forty-five percent of consumers reported that the touchscreen was an appealing attribute of the eReader. Thirty-nine percent of consumers like the portable size, and 37% find the availability of eBooks appealing.

PriceGrabber.com, a part of Experian, is an online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of products and services across 25 categories with more than 11,000 merchants.

 
AAPL
$524.94
Apple Inc.
+5.93
GOOG
$536.10
Google Inc.
-20.44
MSFT
$40.01
Microsoft Corpora
-0.39
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Have a Special Dead Trigger 2 Easter Bas...
Have a Special Dead Trigger 2 Easter Basket Full of Goodies, Courtesy of Madfinger Games Posted by Rob Rich on April 18th, 2014 [ permalink ] Dead Trigger 2 | Read more »
Almost All of Playdek’s Library is on Sa...
Almost All of Playdek’s Library is on Sale Right Now, and You Should Check it Out Posted by Rob Rich on April 18th, 2014 [ permalink ] Playdek has released quite a few great iOS ports of board and card games over the years, and now most of them are on sale. | Read more »
Zynga Launches Brand New Farmville Exper...
Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
David. Review
David. Review By Cata Modorcea on April 18th, 2014 Our Rating: :: MINIMALISTIC IN A DIFFERENT WAYUniversal App - Designed for iPhone and iPad David is a minimalistic game wrapped inside of a soothing atmosphere in which the hero must defeat a number of evil creatures representing different struggles and aspects of life.   | Read more »
Eyefi Unveils New Eyefi Cloud Service Th...
Eyefi Unveils New Eyefi Cloud Service That Allows Users to Share Media Across Personal Devices Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Tales from the Dragon Mountain: The Lair...
Tales from the Dragon Mountain: The Lair Review By Jennifer Allen on April 18th, 2014 Our Rating: :: STEADY ADVENTURINGiPad Only App - Designed for the iPad Treading a safe path, Tales from the Dragon Mountain: The Lair is a dependable casual adventure game.   | Read more »
Yahoo Updates Flickr App with Advanced E...
Yahoo Updates Flickr App with Advanced Editing Features and More Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
My Incredible Body - A Kid's App to...
My Incredible Body - A Kid's App to Learn about the Human Body 1.1.00 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1.00 (iTunes) Description: Wouldn’t it be cool to look inside yourself and see what was going on in there? With My Incredible Body, you can! | Read more »
Trials Frontier Review
Trials Frontier Review By Carter Dotson on April 18th, 2014 Our Rating: :: A ROUGH LANDINGUniversal App - Designed for iPhone and iPad Trials Frontier finally brings the famed stunt racing franchise to mobile, but how much does its free-to-play nature affect the game?   | Read more »
Evernote Business Notebook by Moleskin I...
Evernote Business Notebook by Moleskin Introduced – Support Available in Evernote for iOS Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.