Sixty-three percent of Mac users spend more time using their computer than watching TV, compared with 57 percent of non-Mac households. (The national trend away from TVs passed the half-way mark between 2007 and 2008.)

Fun is only slightly stronger among the Apple crowd. Sixty percent of Apple households say they keep finding more ways to use the Internet for fun, compared with 58 percent of the non-Apple group.

Mac home users are more active than Windows home users. They use their computers for a wider range of activities.

Also, Macs are used differently than Windows systems. Apple computers are more often used for graphics and imaging, personal, and communication activities, with more than 25 percent more activities in each category. Apple users simply find a wider range of uses for their computers than Windows users.

This information is released from the Apple Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent surve-based research, reporting directly from a representative sample of actual users. The Apple Profile Report is available for immediate purchase through the online store at the MetaFacts web site.