Study: one in three iPhone buyers switched to AT&T from other carriers
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Study: one in three iPhone buyers switched to AT&T from other carriers

By way of comparison just 23 percent of consumers, on average, switched carriers between June and August 2008. Nearly half (47 percent) of new AT&T iPhone customers that switched carriers switched from Verizon Wireless, another 24 percent switched from T-Mobile, and 19 percent switched from Sprint.

“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” according to Ross Rubin, director of industry analysis for The NPD Group. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”

According to NPD, before the launch of the iPhone 3G, iPhone sales represented 11 percent of the consumer market for smartphones (January through May 2008); however, after the launch of iPhone 3G, Apple commanded 17 percent of the smartphone market (January through August 2008).

The average price of a smartphone sold between June and August 2008 was US$174, down 26 percent from $236 during the same period last year. During June through August 2008, the top four best-selling smartphones based on unit-sales to consumers were as follows: the iPhone 3G, the RIM Blackberry Curve, the RIM Blackberry Pearl and the Palm Centro.

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