Warner's partner on the project Digonex "gathers sales data in real-time, analyzes purchasing behavior, and sets new prices that hit the 'sweet spot' where consumer demand and market potential meet." Nettwerk Records experimented with the same system last year, charging 33, 66, or 99 cents for singles, and between $3.30 and $10 for albums.
"For the past five years, the labels have been playing the game Steve Jobs' way, offering their songs digitally for 99 cents or so across a wide variety of online music stores. Jobs prefers the simplicity of the 99 cent pricing structure, but some labels would rather price songs on a sliding scale depending on its popularity and other factors," Wired adds.
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