Yankee Group: mobile app demand is soaring
TweetFollow Us on Twitter

Yankee Group: mobile app demand is soaring

Smartphone users are downloading increasing numbers of apps, and more of the apps they download come at a price. The result is a supercharged mobile app gold rush that’s shattering Yankee Group’s (http://www.yankeegroup.com) previous revenue estimates and reaching a whopping US$11 billion by 2014.

In the new report, “The Mobile App Gold Rush Speeds Up,” the research group sees several factors -- increased smartphone shipments, more app stores and more expensive apps -- combining to nearly double forecasted mobile app revenue, from $537 million to $1.6 billion in 2010 alone. While most app developers and store owners will garner a share of the riches, users of Apple’s iPhone and AT&T’s network download the most apps and generate the most revenue.

“Apple’s innovative one-click technology and AT&T’s exclusive deal for the iPhone put them ahead for now,” says Carl Howe, director at Yankee Group and author of the report. “But strong results from T-Mobile suggest that Android will be the next breakout smartphone app platform.”

Key findings include:

° Paid apps are on the rise. Nearly a third of all apps downloaded today are purchased, compared with just 18% a year ago.

° The average price per app is up. The overall average paid app costs $2.85, up from $1.99 a year ago.

° AT&T and iPhone users download the most. Apple iPhone users download 60 apps per year, three times the average, while AT&T users download 27 apps annually, or 42% more than average.

° T-Mobile and Android are a close second. T-Mobile, the closest thing to an Android pure play, comes in second for all carriers, with its users downloading more than 18 apps per year on average.

° Verizon has the most paid apps. Two-thirds of apps downloaded by Verizon users are paid, the most of any carrier.

 
AAPL
$130.28
Apple Inc.
+0.61
GOOG
$565.06
Google Inc.
+18.06
MSFT
$47.87
Microsoft Corporation
+4.53
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Use Batting Average and the Apple Watch...
Batting Average, by Pixolini, is designed to help you manage your statistics. Every time you go to bat, you can use your Apple Watch to track  your swings, strikes, and hits. [Read more] | Read more »
Celebrate Studio Pango's 3rd Annive...
It is time to party, Pangoland pals! Studio Pango is celebrating their 3rd birthday and their gift to you is a new update to Pangoland. [Read more] | Read more »
Become the World's Most Important D...
Must Deliver, by cherrypick games, is a top-down endless-runner witha healthy dose of the living dead. [Read more] | Read more »
SoundHound + LiveLyrics is Making its De...
SoundHound Inc. has announced that SoundHound + LiveLyrics, will be one of the first third-party apps to hit the Apple Watch. With  SoundHound you'll be able to tap on your watch and have the app recognize the music you are listening to, then have the lyrics scroll across the screen in time with the song. As you listen to more music the app will... | Read more »
Adobe Joins the Apple Watch Lineup With...
A whole tidal wave of apps are headed for the Apple Watch, and Adobe has joined in with 3 new ways to enhance your creativity and collaborate with others. The watch apps pair with iPad/iPhone apps to give you total control over your Adobe projects. [Read more] | Read more »
Z Steel Soldiers, Sequel to Kavcom'...
Kavcom has released Z Steel Soldiers, which continues the story of the comedic RTS originally created by the Bitmap Brothers. [Read more] | Read more »
Seene Lets You Create 3D Images With You...
Seene, by Obvious Engineering, is a 3D capture app that's meant to allow you to create visually stunning 3D images with a tap of your finger, and then share them as a 3D photo, video or gif. [Read more] | Read more »
Lost Within - Tips, Tricks, and Strategi...
Have you just downloaded Lost Within and are you in need of a guiding hand? While it’s not the toughest of games out there you might still want some helpful tips to get you started. [Read more] | Read more »
Entertain Your Pet With Your Watch With...
The Petcube Camera is a device that lets you use live video to check in on your pet, talk to them, and play with them using a laser pointer - all while you're away. And the Petcube app is coming to the Apple Watch, so you'll be able to hang out with your pet with all the convenience of checking your watch. [Read more] | Read more »
Now You Can Manage Your Line2 Calls With...
You'll be able to get your Line2 cloud phone service on the Apple Watch very soon. The watch app can send and receive messages using hands-free voice dictation, or by selecting from a list of provided responses. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.