Interbrand (http://www.interbrand.com), a brand consultancy firm, has released its fourth annual Best Global Green Brands report, which examines the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance. Apple is number 22 on the list, down one spot from 2013.
Topping the list is Ford. Toyota, which had held the top spot since the report debuted in 2011, falls to #2 with Honda (#3), Nissan (#4) and Panasonic (#5) rounding out the top five and maintaining each of their 2013 positions.
Sony (#7) and Adidas (#8) enter into the top 10 for the first time, while Johnson & Johnson falls six places to #12 and Volkswagen falls nine places to #16. The top rise is IKEA, which climbed 14 spots to secure the #19 position, while Zara also climbed 14 places to claim the #34 position. Philips moved up nine places to take the #14 spot and adidas jumped up...| Read more »