Best Buy (http://www.bby.com) plans to bring a location-based retail experiment, using the “shopkick” mobile application rewards system, to 257 U.S. stores by Oct. 1. The retail chain will examine the ways in-store shoppers value and redeem offers and rewards through their smart phones.
Under the current plans, the “shopkick” system will be functional by Aug. 17 in 187 Best Buy stores in the San Francisco, Los Angeles, San Jose, New York City, Chicago markets, with an additional 70 stores in Dallas, Minneapolis-St. Paul and Miami markets launched by Oct. 1.
“We think consumers have more opportunities than ever to bridge their digital and physical shopping experiences, particularly through smart phones and mobile technology,” says Matthew Smith, vice president, marketing services, Best Buy. “We intend to explore ways we can use the power of location-based technology to personalize a Best Buy shopping...
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