Developer Marco Arment says his Instapaper service (http://www.instapaper.com/) for saving web content for later reading will be coming to the iPad.

Instapaper Pro will be a universal iPhone/iPad application. That means that you only have to buy Instapaper Pro once to have it on both devices, and the iPad edition will be available to all Pro purchasers at no additional charge when it’s released. The iPhone/iPod touch/iPad version "looks like Instapaper Pro, but bigger, and with slight interface tweaks and redesigns where appropriate," says Arment.

Currently, Instatpaper is available in a free, feature-limited version and an US$4.99 pro version. The app downloads text-only versions of web content and saves them to a user's free account for later reading on a variety of devices, including Macs, Kindles and the aforementioned Apple devices.

Advertisers are gearing up to run campaigns on the iPad, reports "ClickZ" (http://www.clickz.com/3639886), a site that offers news and advice for the digital publisher.

Mobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Gannett's "USA Today," an AdMarvel publisher, is among the sites that will launch on the iPad with ads served up by the partners, according to Max Mead, VP of business development at PointRoll.

When the iPad officially becomes available, PointRoll will launch ads for "an automaker, a large retailer, a large CPG conglomerate, and a pretty large hotel chain," he told "ClickZ," but declined to name the advertisers. "You could very easily run pretty much the same ad as you do on the iPhone on the iPad, but that would not really be fully leveraging the potential ... You have an...

In this week's poll, we're asking if you plan to buy ebooks for the upcoming iPad. The poll is located on the right hand side of the home page beneath the Macsimum Opinion column.

In last week's poll, we if you planned to buy a Wi-Fi or 3G version of the iPad? Forty-nine percent of you said the Wi-Fi version, 35% said the 3G model, and 16% said you didn't plan to buy an iPad at all.

Toon Boom Animation has released Flip Boom Classic 4, which offers a direct voice recording option. Flip Boom Classic is animation software for kids age six and up. Completed animations with sound can then be directly uploaded to Facebook and YouTube.

You can buy Flip Boom Classic 4 now for US$39.99 US and get the Tutorial and the ready-to-animate Easter Clipart free, a total value of $89.97 US. Current Flip Boom customers can upgrade to Classic 4 for $12.99.

Flip Boom Classic 4 runs on Mac OS X 10.4/10.5/10.6 and Windows XP/Vista/7. For more info go to toonboom.com/flipboom/ .

Class on Demand, a provider of professional educational products for creative markets, has announced that both "Basic Training for Apple Color" and "Advanced Training for Apple Color" are now available for pre-order.

The enhanced workflow of Color 1.5 for the newest Final Cut Studio release includes seamless round tripping, new high-quality format support, 4K and additional Red One support, direct import and grading of DPX files, and a variety of color surfaces. Led by Emmy-winning editor Steve Hullfish and 30-year color training veteran Bob Sliga, the new Class on Demand training courses guide both novice and experienced users through task-focused lessons that encompass all the newest features of the color grading software application.

"Basic Training for Apple Color" includes five hours of instruction. The project-focused training encompasses color grading elements ranging from "Primary Color Correction" to "The Other Color Rooms" and "Interfacing with Final Cut...

Noise Industries (http://www.noiseindustries.com/fxfactory), a developer of visual effects tools for the postproduction and broadcast markets, has announced that development partner SUGARfx has released an update to its Video Wall plug-in.

The keyframable parameters of the new Video Wall 2.0 enable users to twist, bend, and animate multiple images and videos for wall effects. The updated release boasts fresh video options, auto-animation features, and additional capabilities, including new 3D control options.

Users can also explore the possibilities of Video Wall 2.0 by sifting through added complexity modes, including "Standard" for simple combinations, and "Advanced" and "Expert" levels for creating more intricate presets and effects. FxFactory powered plug-ins are designed by Noise Industries and their development partners to extend the visual effects...

Workman Publishing Company, responsible for the “What to Expect” series, novels like “Water for Elephants” and the Silver Palate cookbooks, also signed a deal with Apple for ebooks on the iPad, reports "The New York Times" (http://www.nytimes.com/2010/03/23/business/media/23perseus.html).

The iPad will come with an iBookstore app. will feature books from major and independent publishers. The free iBooks app lets you buy books from the iBookstore. Once you’ve bought a book, it’s displayed on your Bookshelf. Just tap it to start reading.

Publishers have "provisionally welcomed Apple’s entry into the market because Apple is allowing them to set consumer prices, within limits. Publishers have had no control over prices at Amazon, which has generally sold new releases and best sellers for $9.99," says "The Times."

KeynoteThemesPlus (http://www.keynotethemesplus.com/), a developer of add-ons for Apple's Keynote application, has launched 10 new Keynote themes: Chart, In Red, Money, Night, Old Gear, People, Planet, Secret Eye, Tunnel and US Dollars. In addition, a free World Theme was released for all Keynote users.

All Keynote Themes in Action are high def. There are five sizes available for each theme: 800x600, 1024x768, 1280x720, 1680x1050 and 1920x1080. What's more, every visitor of a free themes page at the KeynoteThemesPlus web site can download a Keynote Theme in Action sample for free.

The package of 10 Keynote Themes in Action is priced at US$30.99. They work with iWork '08 (Keynote 4.0) or later.

The PandaWare Company has updated Simple Help Editor, its cross-platform help authoring application, to version 4.1.1. Mac and Windows users can use Simple Help Editor to create software help systems that display in Apple Help Viewer, Windows' HTML Help viewer, a Web browser, or in a proprietary help window (for applications created with Real Software's REALbasic).

The new version is a maintenance release with some bug fixes. Simple Help Editor allows creating platform-specific Help systems for display in Apple Help Viewer, Microsoft Windows' HTML Help viewer, and Web browsers. It is available as a Mac OS X Universal Binary application (for Mac OS X 10.3.9 or higher) and a Windows 2000 or higher application. Both can be downloaded from the PandaWare Company's web site (http://www.pandaware.com/download.html#simplehelp).

Unregistered copies work in...

Comm-Unity Networking Systems has released an update to CNS Menu, making the plug-in fully compatible with the recently announced FileMaker Pro 11 and fixing a few other bugs along the way. CNS Menu is available immediately at http://cnsmenu.cnsplug-ins.com/ for both Mac OS X and Windows systems.

CNS Menu allows you to place hierarchical menus anywhere on a FileMaker Pro layout. When a menu item is chosen, the script of your choice is performed. Menus can have any number of sub-menus and can be displayed with a variety of styles and bullet marks. Creating menus with CNS Menu can be as easy as handing the plug-in a return-delimited list of menu items to display. Your menu items can display one value and have a separate value that can be used in your scripts, so the end user can see useful information while the value can be an ID number.

This version is a free upgrade for anyone with a...

Macintosh software developer, freshcode, has debuted the Bodega Channel Program (http://www.appbodega.com), a new initiative for Mac developers that allows them to sell and market their wares directly to customers through the Bodega 1.0 desktop application.

The Bodega Channel Program provides a direct purchase path between Mac developers and customers within the Bodega application interface. It lets developers reach customers directly on their desktops via the Bodega application, offers the ability to sell directly to customers through the Bodega interface using the developer’s own webstore, and sports the ability to maintain complete ownership of customer relationships.

Member developers also enjoy sales reporting tools, promotional opportunities, the ability to provide marketing materials and videos to customers within the Bodega interface, and no upfront or ongoing costs. Rather, when a...

Playrix Entertainment (http://www.playrix.com), a casual games developer and publisher, has released Gardenscapes, its hidden-object title, for the Mac. This Universal Binary game runs on Mac OS X 10.4 and late.
 
Here's how the game is described: "A smooth blend of hidden object, time management and sim, Gardenscapes™ gives Players a chance to restore a once stunning garden to its former glory while combing rooms for hidden objects and earning money to purchase various outdoor decor items. One of the game’s key features is its lively and fully interactive environment. A Player can click on virtually everything both in the garden and on the hidden object levels, and it will immediately come to life.
 
"Gardenscapes is a mix of three different game genres: hidden object, time management and sim. Players earn cash as they progress through hidden object levels and spend it to buy garden...